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Digital Marketing Manager

2 months ago

gurugram, India Airtel Payments Bank Full time

Purpose of the Job

Be instrumental in driving business through seamless Digital strategic planning & execution, creating high impact marketing campaigns, brand recall and digital-marketing initiatives.

Key Responsibilities

• Drive digital plan and execution across online channels

• Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives

• Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives

• Build digital plans and execute growth charter for retention cohorts

• Own the strategic development of digital marketing, through a strong mar-tech and data-driven acquisition approach

• Drive, manage, and partner with key internal and external stakeholders

• 5+ years of experience in Performance and Digital Marketing for consumer products

• Preferred combination of experience in online acquisition & amp; retention marketing in ecommerce / digital native brands or agency

• A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs

• Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns

• Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer/branch

• You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans

• You have a high level of ownership, comfortable working in independent environments as well as in a large team setup