Autumn - A Multidesigner Store | Digital Marketing Manager | vadodara

5 days ago


vadodara, India Autumn - A Multidesigner Store Full time
Job Profile: Marketing & Branding SpecialistLocation:
Autumn - A Multidesigner Store, O.P Road, VadodaraDepartment:
Marketing and BrandingPosition Type:
Full-time
Role OverviewWe are seeking a
Marketing & Branding Specialist
to lead and execute all branding, marketing, and social media activities for
Autumn - A Multidesigner Store . This role blends creativity with strategic thinking to enhance our brand presence, optimize digital engagement, and support sales efforts. You will collaborate with branding agencies and internal teams to ensure cohesive and impactful marketing strategies.
Key ResponsibilitiesBranding & Digital MarketingOversee the
design, development, and upkeep of the company website , ensuring it reflects the brand's vision and values.Plan and implement social media campaigns aimed at
brand awareness, engagement, and lead generation .Develop and execute strategies for
SEO, SEM, and Google Ads
to maximize digital reach and performance.Identify and coordinate
brand awareness activities
like events, sponsorships, and collaborations.Ensure all digital content aligns with the
store’s aesthetics and branding guidelines .Monitor website performance,
analysing traffic and search visibility
and implement strategies for improvement.Set budgets, define target demographics and monitor campaign effectiveness, preparing
regular performance reports
with actionable insights.Assist with
other branding and marketing-related tasks
as required.Sales SupportInteract with store visitors and assist clients with
product selection and queries , providing a seamless customer experience.Social Media ManagementCoordinate with the team to create
engaging and creative content
for platforms like Facebook and Instagram.Design and manage marketing collaterals for promotions, events, and campaigns.Develop and maintain
social media and festive calendars , ensuring consistent and timely posts.Analyse
social media performance metrics , adjusting strategies based on insights and trends.Stay updated on the latest social media tools and techniques to enhance brand presence.Execute
digital ad campaigns (Meta Ads, Google Ads)
with regular
A/B testing
and manage email marketing efforts.Maintain and update the
store’s digital asset library , including product images and videos.
Qualifications & SkillsEducation & ExperienceBachelor’s degree
in Marketing, Business Administration, Communications, or a related field (preferred).Minimum
1 year of experience
in digital or social media marketing (preferred).Hands-on experience with
Meta Ads, Google Ads , and analytics tools.Skills and AttributesProficiency in
content creation tools
and strong writing skills.Excellent
organizational and planning abilities
with a results-oriented mindset.Creative thinker with a flair for generating
engaging, on-brand content .Strong
analytical skills
to interpret marketing data and adjust strategies.Ability to
maintain digital assets
and execute branding strategies effectively.Adaptability and willingness to take on
additional responsibilities
as needed.
What We OfferA collaborative work environment with opportunities for growth.Hands-on experience in building and managing a premium retail brand.Competitive salary with performance-based incentives.Join
Autumn - A Multidesigner Store
and be part of a journey where creativity meets excellence in the world of fashion retail


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