Lotus Interworks | Performance Marketer

1 week ago

india Lotus Interworks Full time

Job Title: Performance Marketer

Location: Remote

Shift Timings : 7PM - 4AM IST


About Us: Simplia Inc is an innovative digital marketing agency dedicated to helping clients achieve their goals through data-driven strategies and impactful campaigns. We are looking for a skilled Performance Marketer with extensive experience in digital marketing and a proven track record working with clients in the US/North America to join our team.



Key Responsibilities:


  • Develop and execute end-to-end performance marketing campaigns across multiple channels including LinkedIn, TikTok, Meta (Facebook/Instagram), Google Ads, and other emerging platforms.
  • Tailor campaigns to meet the specific needs of North American markets, optimizing for customer acquisition, brand awareness, and revenue generation.
  • Create and manage paid media strategies for LinkedIn, Meta (Facebook/Instagram), Google Ads, and TikTok, ensuring high levels of engagement and conversion.
  • Continuously monitor platform-specific trends and updates to optimize ad creative, audience targeting, bidding strategies, and campaign budgets.
  • Analyze key metrics (e.g., CPA, ROAS, CTR, CPC) to assess campaign performance and identify opportunities for improvement.
  • Use A/B testing and other performance metrics to iterate on creatives, ad copy, targeting, and budget allocation to maximize ROI.
  • Implement tracking and measurement tools to monitor performance, adjust strategies, and report on KPIs.
  • Work closely with internal teams (creative, product, sales, etc.) to ensure cohesive messaging and strategies.
  • Provide regular reports and insights on campaign performance, highlighting successes, challenges, and optimization recommendations to stakeholders.
  • Conduct deep analysis into customer behavior within the North American market to refine targeting and messaging.
  • Stay up-to-date with industry trends, competitive landscapes, and customer preferences to continuously improve campaign results.
  • Manage and optimize budgets across all platforms to ensure efficient spend and maximum ROI.
  • Forecast and allocate resources effectively for short- and long-term campaigns.


Qualifications:


  • Minimum 3+ years of hands-on experience running performance marketing campaigns on LinkedIn, Meta (Facebook/Instagram), Google Ads, and TikTok, with a focus on North American audiences.
  • Proven track record of successfully scaling campaigns and achieving revenue and acquisition goals across multiple platforms.
  • Deep understanding of digital advertising, including targeting, bidding strategies, optimization techniques, and performance metrics (e.g., CPA, CPC, ROAS, etc.).
  • Proficiency in tools like Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and other performance marketing platforms.
  • Familiarity with customer segmentation, retargeting, and audience building for paid social and search platforms.
  • Strong analytical skills with the ability to interpret data and make actionable recommendations.
  • Knowledge of SEO/SEM principles and how they integrate with paid media strategies.


Preferred:

  • Experience with other advertising platforms (Snapchat, Pinterest, YouTube) is a plus.
  • Certification in Google Ads, Facebook Blueprint, or similar platforms is a bonus.
  • Experience working with SaaS, eCommerce, or tech companies is preferred.
  • Strong communication skills, both written and verbal, with the ability to present insights and strategies clearly to stakeholders.
  • Creative thinker with a data-driven mindset and the ability to adapt quickly in a fast-paced environment.
  • Proactive and detail-oriented with excellent project management skills.

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