Head of Marketing
1 day ago
Job Responsibilities:
As the Marketing Director, you will play a crucial role in leading the
development and launch of a strategic rebranding effort across the company. You will be
responsible for enhancing both internal and external brand awareness, ensuring alignment with
the companys identity and goals. Your key responsibilities include:
Strategic Rebranding:
Lead the development and execution of a comprehensive strategic rebranding
effort.
Collaborate with the executive team to ensure the rebranding aligns with overall
business objectives.
Cross-Functional Collaboration:
Work closely with departments across the organization to gather insights and perspectives on the brand.
Ensure consistent brand messaging and representation through collaboration with
various departments.
Brand Governance:
Establish and implement brand governance policies and guidelines.
Ensure adherence to brand standards across all communication channels.
Communications Planning:
Develop a detailed communications plan for the rebranding effort.
Communicate key milestones and updates to internal and external stakeholders.
Required Qualifications:
Bachelors degree in Marketing, Communications, Business, or a related field.
Experience working with executive teams on brand strategy.
Familiarity with diverse industries and markets.
Certification in brand management or related field.
Skills and Competencies:
Strategic thinking and planning.
Strong project management and organizational skills.
Excellent interpersonal and communication skills.
Creative thinking and problem-solving ability.
Collaboration and team leadership.
Ability to navigate and manage change effectively.
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