Social Media Strategist
21 hours ago
Job Title:Social Media Manager with cannabis industry experienceAbout the Role:We are seeking an experienced Social Media Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand values and goals.Key Responsibilities:Content Strategy & Creation:Develop a platform-specific content strategy that showcases our brand's personality and tone.Create high-quality educational compliant cannabis content that engages our audience.Maintain a consistent brand voice aligned with cannabis culture and regulations.Community Management:Build and engage with an online community of cannabis consumers, B2B partners, industry operators, and advocates.Respond to comments, DMs, and inquiries while ensuring compliant communication.Manage influencer partnerships and UGC creators in cannabis-friendly regions.Campaigns & Growth:Plan and execute campaigns for product launches, events, partnerships, and awareness drives.Monitor platform changes and leverage growth opportunities without violating cannabis advertising policies.Run organic campaigns; support paid campaigns where allowed.Analytics & Reporting:Track performance metrics: reach, impressions, follower growth, engagement, CTR, traffic, conversions.Build weekly/monthly dashboards with insights and recommendations.Run competitor benchmarking and trend analysis.Compliance:Ensure all content adheres to cannabis advertising restrictions.Implement risk-reduction strategies for shadow bans, account restrictions, and content takedowns.Requirements:2-5 years social media experience, 1-2 years specifically in the cannabis industry.Strong understanding of METRC, seed-to-sale workflows, cannabis product types, and consumer personas.Experience with design tools and social media scheduling platforms.Ability to create visually strong video content and write storytelling content.Understanding of community-sensitive topics: compliance, potency, strain education, medical vs. adult-use differences.Preferred Qualifications:Experience managing cannabis brand accounts across multiple markets.Knowledge of 280E limits, dispensary operations, or wholesale cannabis workflow.Experience with influencer management, collaborations, and brand ambassadorships.Ability to work cross-functionally with cultivation, operations, and sales teams.What You'll Bring:A passion for cannabis culture, wellness, and industry evolution.A data-driven approach with creative instincts.Ability to operate in a fast-moving, highly regulated environment.Ownership, accountability, and eagerness to grow the brand authentically.Keyword: CannabisMarketing
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