Email & SMS Marketing Manager

1 day ago


bangalore, India i4 Consulting : Reimagining HR Blueprints Full time

Job Summary:We are seeking a data-driven and creative Email & SMS Marketing Manager to develop and execute campaigns that drive engagement, conversions, and customer retention.This role will focus on strategy, segmentation, automation, and analytics to optimize performance and ensure a seamless customer journey.Key Responsibilities:Plan, create, and manage email/SMS campaigns, including promotional, lifecycle, and transactionalUtilize A/B testing, segmentation, and personalization to optimize campaign performanceOversee email automation workflows, drip campaigns, and triggered messagesBuild, manage and grow audience lists while ensuring data hygiene, improving deliverability and reducing unsubscribesContent briefing collaborate with content, design and product teams to creating compelling email contentAnalyze and report on performance metrics (open rates, CTR, conversions, etc.) and provide insights for better engagement, conversion rates, and revenueEnsure compliance with email and SMS marketing laws (e.g., CAN-SPAM, GDPR)Stay updated on email/SMS marketing trends, tools and best practices.Skills & Qualifications:Proven experience as an Email Marketing Manager or a similar role Klaviyo Product Certification required with expert knowledge of Klaviyo's platform, including automation, segmentation, and analyticsTechnical knowledge of email deliverability best practices, including authentication protocols (DMARC, SPF, DKIM), inbox placement, IP warming, and list hygiene managementWorking knowledge of integrating marketing platforms with other systems (a plus)Experience with segmentation, automation, and personalization techniquesStrong analytical skills and experience with reporting toolsAbility to manage multiple email campaigns simultaneously and meet deadlinesExcellent communication and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment



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