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Account Director
2 weeks ago
About the Company: GenY Medium, a leading full-service digital marketing agency, is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at performance marketing: Consumer understanding, 2. Content Marketing and 3. Technology expertise Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast Read more about the company at Job Summary: - We are seeking a talented and experienced Account Director-Performance Marketing to join our dynamic team. - The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies. This role requires a creative thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. - Account Director-Performance Marketing is responsible for creating and delivering great digital campaigns. - Account Director-Performance Marketing is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface. -Account Director-Performance Marketing prepares and implements media plans and other deliverables while providing digital media recommendations and solutions to clients. Job Responsibilities: - Create and execute strong digital media recommendations with supporting validation - Develop, execute, manage & maintain media plans - Oversee buys, analyze campaigns, and change recommendations to maximize performance - Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes - Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites - Stay current with trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive. - Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests - Manage the testing, QA, QC, and debugging of tracking pixels - Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared - Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance - Take responsibility for ensuring projects are delivered on time and within budget - Communicate with clients about projects both remotely, and in-person Skills Required: - Ability to manage a team - Strong quantitative and analytical skills - Solid understanding of mathematical concepts - Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc. - Understanding of media concepts and terms, creative and budget requirements - Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel - Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc. - Debugging and identification of problems is essential - Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality - Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce - Solid understanding of event tracking and how this can be used effectively - Understanding of iOS / Android app tracking - Ability to create clear and insightful reports using data from Google Analytics and other data sources - Excellent Excel skills are an advantage - An excellent communicator and be able to present ideas, verbally and in writing Experience Required: - Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience - Proven experience as an Account Director-Performance Marketing or similar role, with a minimum of 5 to 8 years in digital marketing. - Experience in an agency set up would add value to the role - Certification in Google Ads or other relevant digital marketing certifications is a plus.
