Lead Generation Specialist

2 months ago

coimbatore, India Upriver Full time

About Upriver Ecommerce:

Upriver Ecommerce Pvt Ltd is a tech-enabled multi-channel marketplace management company that works with brands and retailers to manage and accelerate their online sales on marketplaces like Amazon, Flipkart, Nykaa, Ajio, Myntra, Paytm, Snapdeal, Shopclues, Milk Basket, Big Basket, Grofers etc.


Upriver was formed by a team of best-in-class professionals from the retail and ecommerce sector, who envisioned the growth of the online channel and discovered the need to have a capable and specialist firm. Aligned with the needs of our clients. our service portfolio spreads from strategy creation to 360-degree execution support, ensuring complete ownership and responsibility of the online channel. We are online arm of our client's organization and our account managers remain fully accountable to our clients.


Position Summary (looking for 1-4 years of experience)


Key Functional Responsibilities


-Develop a lead generation strategy through email, and other social media channels.

-Doing cold calls and generating leads.

-Research on primary and secondary lead data using Sales Navigator, Yelp, and other database tools.

-Coordinate with content and marketing teams in the development of marketing content for Customers/Potential Customers for Content Strategy.

-Work with the Creative team in developing effective messaging strategies and creating compelling messaging for target Clients.


-Develop documentation and road maps for processes, A/B tests, and promotions that succeed through and email marketing.

-Measure results, optimize lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.

-Identify suitable accounts for the company, for global markets.

-Identify key decision-makers to reach out in those specific accounts.

-Reach out to them and build a working rapport with them.

-Explain & pitch our core value proposition to these stakeholders.

-Follow up via various channels to lock in a demo for our Sales team.


Skill Requirement

-Confident and self driven with very good verbal and written communication skills

-Experience with Sales Navigator, email marketing, marketing tools and great analytical skills

- Experience of working with sales intelligence tools like Apollo, Lusha etc.

-Experience working in digital or B2B customer acquisitions, preferably with agencies

-Previous or current experience in reaching out to prospects on and/or via email

-Some experience with using email templates and marketing automation

-Familiarity in nurturing prospects into leads by creating message sequences

-Basic knowledge of CRM


  • Specially looking for a person who's experience is only into lead generation
  • Looking for outbound lead generation

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