Senior Manager
2 weeks ago
Position Title: Senior Manager - Insights, Hindi Movies, Sony Marathi & Sony PAL
TECHNICAL COMPETENCIES
- Understanding of consumer behaviour and preferences
- Understanding of research methodologies
- Understanding of Research tools
- Understanding of data interpretation and analysis skills
- Understanding of BARC
- Proactively takes ownership
- Ability to work in an environment of chaos
- Influencing Skills
- Vendor management
- Attention to detail
- Listening and Observation
AREAS OF RESPONSIBILITY
- Quantitative Analysis and reporting
- track channel ratings continuously to create a better understanding of show performance across TG’s and markets
- Analyze ratings and other data points to derive a growth strategy
- Monitor all competitive activity and report the Market Intelligence for internal decision-making, on a weekly/monthly basis
- Track viewership fluctuations to pre-empt gain or loss in channel GRPs and schedule new launches & Events.
- Analyze the distribution landscape and provide insights into packaging, placement and market prioritization decisions
- rack market landscape to be updated on consumer viewing patterns
- Increase in GRP’s
- Business Planning and Growth
- YouTube Metrics Analysis
- Evaluation of new opportunities from an overall business standpoint
- Business growth
- Qualitative Research
- Brand Track Report: Provide the agency with the TG and Target Market to conduct the annual study and share the findings
- Pilot/ Concept Testing: Execute the consumer research and share findings with the programming team for modification of the property/character as appropriate
- Dip Stick Study: Conduct consumer research post-show launch and share findings as inputs with the programming team.
- Ad Hoc Report: Work on projects basis the requirements from the programming,marketing team or any changes in the external environment
- Quality of inputs
- Content Strategy
- FPC Strategy
- Work with the scheduling team, reporting to him/her to make the FPC for MarathiManage the content library, work on episode rotation strategies, come up with efficient repeat ratios for episodes, and work on/set up meta-tagging/tracking systems to identify high-quality episodes. Provide inputs for the FPC plan each week based on consumer research, break structure and BARC ratings
- Promo Planning Strategy
- Provide inputs according to research insights derived through weekly BARC data and channel priorities, which are in line with the network's commercial interest.
- Overall channel ratings and TSV
- Oversee research operations and insights.
- Oversee implementation of a research project by the agency; Constantly keep track of progress and check if changes are required to the methodology/ planned sample set; Drive research on the ground and facilitate interactions with consumers as and when required
- Review rough transcripts/ recordings; provide inputs based on review of data and understanding of consumers
- Sift through all the data shared identify key insights, and create an action plan for the business.
- Share draft recommendations with supervisor; Jointly brainstorm and develop a refined list of actions for the business
- Quality of insights generated / action plan
- Actionable insights for content development/story changes/ character changes
- Adherence to the allocated budget
- Increase in viewership and reach based on the implementation of the action plan
- Vendor management
- Constantly track the market to identify vendors who are doing path-breaking work
- Identify and recommend vendors for projects based on project requirements, vendors' talent and capabilities.
- Evaluate vendor performance and provide feedback
- Selection of appropriate vendor
- Performance of vendor
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