Paid Search Specialist

16 hours ago

thiruvananthapuram, India beBeeDigital Full time

Job Title: Paid Search SpecialistWe're expanding our marketing team, and this role requires a skilled professional who can create effective online advertisements.Paid search involves crafting ads that are relevant to users' queries and encourage them to click on your ad over others. As a paid search specialist, your goal would be to create ads that meet these criteria.Main Responsibilities:Develop and execute paid search strategies across multiple platformsManage and optimize campaign structure, performance metrics, and budgetsAnalyze data and provide strategic insights to inform decision-makingTest creatives, optimize conversions, and improve quality scoresCollaborate with the marketing team to align goals and executionProduce regular performance reports and strategic recommendationsKey Qualifications:3–5+ years of experience in paid search / PPC / SEMStrong proficiency with Google Ads, Analytics, tracking, and attribution toolsSolid analytical foundation and strategic thinking skillsProven ability to manage budgets and improve return on ad spend (ROAS)Excellent English communication skillsSelf-motivated, responsible, and maintains high work standards

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