Digital Marketing Specialist

4 hours ago

Thiruvananthapuram Taluk, India KAS Mentor Full time ₹ 3,00,000 - ₹ 5,00,000 per year

About the Job

KAS Mentor is looking for an efficient, proactive, and highly motivated Performance Marketing and SEO Specialist to generate effective brand awareness and lead generation. KAS Mentor promotes autonomy within its talent pool, providing a platform to grow and thrive in a positive work culture. This opportunity is ideal for an experienced individual with the vision to drive numbers and utilize strong analytical skills for the organization's growth.

Responsibilities

  • Plan, execute, and manage paid campaigns across Meta, Google, and LinkedIn Ads platforms.
  • Continuously monitor and optimize campaigns to achieve key performance metrics — CTR, CPL, ROAS, CPC, and conversion rates.
  • Conduct A/B testing on ad creatives, copy, and landing pages to identify and implement high-performing variations.
  • Perform in-depth keyword research, technical SEO audits, and on-page/off-page optimization strategies.
  • Develop and manage backlink strategies to improve domain authority and organic search visibility.
  • Collaborate with the design, content, and web development teams to ensure campaign creatives and landing pages align with brand and performance goals.
  • Track, analyze, and interpret data from Google Analytics, Search Console, and ad dashboards to derive actionable insights.
  • Prepare and present weekly and monthly performance reports highlighting progress, learnings, and recommendations for improvement.
  • Stay up to date with industry trends, algorithm updates, and ad platform changes to ensure campaigns remain competitive.
  • Maintain campaign budgets and pacing to ensure efficient use of marketing spend.
  • Support the marketing strategy team in planning integrated campaigns that align paid performance with organic growth efforts.
  • Participate in weekly team meetings and cross-functional discussions to review campaign progress and upcoming initiatives.
  • Maintain clear documentation of campaigns, SEO activities, and testing results for internal reference and knowledge sharing.
  • Ensure all activities comply with organizational brand guidelines and ethical advertising standards.
  • Report to the Marketing Manager and collaborate with team members for smooth coordination and timely delivery of tasks.

Requirements

  • 2-4 years of experience in paid marketing and SEO
  • Hands on experience with Meta Business Suit,GA4, Search Console, and Tag Manager
  • Data-driven decision making ability
  • Strong analytical, reporting, and optimization skills

Remuneration:

3 LPA- 5 LPA

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