Real Estate Lead Generator
14 hours ago
Job Title: Lead Generation SpecialistLocation: Gurgaon (Gurugram), HaryanaExperience: 5-10 years preferredIndustry: Real Estate - Residential/CommercialAbout the RoleWe are seeking a highly driven and strategic Lead Generation Specialist with a strong background in the real estate sector. The ideal candidate will be responsible for planning, executing, and optimizing lead-generation initiatives across both online and offline channels, ensuring a consistent pipeline of qualified prospects for the sales team.Key ResponsibilitiesDevelop and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, PPC).Optimize digital lead funnels, landing pages, and conversion paths.Run targeted campaigns on real estate portals (MagicBricks, 99acres, Housing.com, NoBroker, etc.).Manage social media outreach, email marketing, WhatsApp marketing, and remarketing campaigns.Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools.Leverage SEO/SEM strategies for organic lead generation.Offline Lead GenerationExecute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations.Build relationships with real estate brokers, channel partners, IPCs, and local networks.Identify and onboard new channel partners or referral agents.Conduct local market research to identify new lead pockets and customer segments.Skills & QualificationsProven experience (minimum 4-5 years) in lead generation within the real estate sector.Strong understanding of Gurgaon real estate market preferred.Expertise in digital marketing tools, CRM systems (Salesforce, HubSpot, NoBrokerHood, etc.), and analytics.Excellent communication, negotiation, and relationship-building skills.Data-driven approach with strong analytical and reporting capabilities.Ability to manage budgets, CPL targets, and performance metrics.Why Join Us?Competitive compensation package.Opportunity to work with a fast-growing real estate organization.High-growth role with strong autonomy and leadership scope.Exposure to both cutting-edge digital lead generation and strategic offline channels.
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Lead generation specialist
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