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Research And Development Specialist
2 months ago
Position Title: Research Lead
Location: Chennai
Job Description:
We are seeking a Research Lead to drive customer engagement and enhance experiences across our diverse business segments. You will lead research initiatives, provide actionable insights, and collaborate closely with cross-functional teams to align research strategies with business goals.
Key Responsibilities:
- Develop Customer Journey Maps for various segments and personas, identifying key touchpoints for improvement.
- Conduct and manage global customer engagement studies (surveys, panels) to enhance touchpoints.
- Provide insights on customer lifecycles, focusing on acquisition, migration, and satisfaction.
- Design and execute research studies to uncover customer needs and preferences.
- Collaborate with internal teams to align research with strategic business objectives.
- Lead the analysis of competitive landscapes and market trends.
- Create feedback systems using surveys and technological solutions to capture customer insights.
Qualifications:
- 12+ years of experience, including 10+ years in user experience research.
- Master’s degree in Business Administration, Operations Management, or a related field.
- Strong expertise in qualitative and quantitative research methodologies.
- Proficiency in data analytics, AI tools, and visualization (Excel, Salesforce, Genesys).
- Excellent communication, project management, and problem-solving skills.