Performance Marketing Manager

2 days ago

bangalore, India DoctorC Full time

Performance Marketing Manager (Meta | YouTube |WhatsApp)Role SummaryYou’ll own performance marketing across Facebook, YouTube, and WhatsApp — driving growththrough rapid experiments, smart iteration, and deep platform understanding. You’ll live in data,learn fast, and use insights to push efficiency and scale every week.What You’ll Do● Run and optimize campaigns end-to-end — Meta, YouTube & WhatsApp.● Launch fast experiments to test creatives, audiences, and funnels.● Track and improve key metrics — CAC, CTR, CPA, ROAS, retention.● Diagnose issues fast — creative, audience, tracking, or algorithmic.● Stay ahead of platform and algorithm changes; adapt strategies quickly.● Map and improve full-funnel journeys from click to conversion.● Share insights and next steps with the Growth team weekly.What You Bring● 3–6 years in performance marketing across Meta, YouTube, or WhatsApp.● Advanced command of Meta Ads Manager & Google Ads.● Deep comfort with data, pixels, and event tracking.● Strong grasp of funnels, attribution, and creative performance.● Obsession with testing, learning, and iterating fast.● A growth mindset and an ability to collaborate with creative and tech teams.

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