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Marketing Manager
1 month ago
Job Role
Develop, maintain and drive internal SOPs and processes for marketing and planning of Thought leadership B2B conferences and events
Manage 360 degree marketing and all other facets of B2B events from concept to execution to delivery.
Understand and monitor the marketing budget for each project and create effective campaigns accordingly with proper reporting & monitoring
Work closely with the Sales team to propose ideas for clients , presentation decks and other collaterals required
Thorough understanding of design to work with the design team to create effective and innovative marketing collaterals. A go getter with the ability to motivate and drive cross functional teams
Understanding of on ground event execution including event setup, booth setup and other production required for the event
Good Understanding of printing and production
Partner with peers to develop campaign assets and execute the campaigns- Digital, Design, Email, Content, Video production, Alliance and others
Ability to do industry alliances
Ensure the brand message and value proposition is consistent across all channels and marketing efforts (campaigns, digital media, and promotional
Research and monitor best practice to continuously improve activity. Should be able to do effective market research , competition mapping
Maintain a robust and organized campaign calendar
Should have leadership quality
Good writing skills and communication skills
Thorough branding knowledge and understanding of client requirements
Understanding of Timelines and deliveries
Idea person.
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