Operations Advisor

1 month ago

Hyderabad, India Evernorth Health Services Full time

Job Description: Operations Advisor, Campaign Team

Job Description:
The Enterprise Print & Distribution (EP&D) Campaign team is responsible for developing comprehensive specification documents and the set-up of technical criteria for strategic enterprise communications.
The Operations Advisor engages in cross-functional, strategic communication campaigns in an Ad-Hoc/one-off environment. Supports data creation, enhancement, and template management. The position performs the setup and execution tasks to run and fulfill campaigns.

Primary Functions:
The Advisor will be a user of Unica IMO, Mail Merge, Quadient, and JIRA. Possess the ability to build templates, processes, and implement best practices across similar campaign toolsets.
Prioritize and manage multiple projects with cross functional teams
Independently develops and gains approval from business sponsors for campaign results
Develop project task plan with all key milestones required to achieve communication objectives in desired timeline
The Advisor will have the ability to multi-task several requests
Management and oversight of campaign executions utilizing UNICA or RedPoint suite of tools
Review and understanding of QC reports
Leverages knowledge of company database, campaign tools, and principles
Triage, research and resolve member issues that require escalation support from business partners
Use best practices and knowledge to improve processes, products, and services
Develop strong partnerships with cross-enterprise partners, coordinating efforts to achieve goals, leveraging best practices
Perform appropriate data cleansing and data formatting tasks
Strong skills with Mail Merge software
Experience with Content Management software (Quadient)
Generate letter template and proofs with proper formatting and editing

Key Qualifications:
Bachelor’s degree preferred
8+ years relevant experience in Mail Merge, Campaign automation software, and Content Management software
Knowledge and use of Teradata SQL, Oracle SQL, or comparable programming language
Marketing services provider experience preferred
Excellent communication skills with the ability to speak with technical and nontechnical audiences interchangeably
Thorough understanding of customer contact and communications tactics across direct marketing to include direct mail, email, phone, messaging and digital
Proven ability to manage multi-channel, direct marketing campaigns and/or database marketing experience
Agile creative problem solver who is detailed, and solution oriented
Background with marketing programs
Demonstrated ability to deliver against aggressive timelines
Proven ability to plan for and integrate multiple tasks concurrently as well as work independently
Ability to identify and engage cross-functional teams in support of project completion, while obtaining needed buy-in from stakeholders
Effectively collaborates with the internal partners in a highly matrix organization including Campaign Management and Operations, Product Managers, Technology and Communication Fulfillment teams
Proficient to IBM Marketing Operation (IMO), campaign automation software, Microsoft Office (Excel, Word, PowerPoint), and Mail Merge skills required

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