Operations Advisor

3 weeks ago

Hyderabad, Telangana, India Evernorth Full time

Job Description: Operations Advisor, Campaign Team

Job Description:

The Enterprise Print & Distribution (EP&D) Campaign team is responsible for developing comprehensive specification documents and the set-up of technical criteria for strategic enterprise communications.
The Operations Advisor engages in cross-functional, strategic communication campaigns in an Ad-Hoc/one-off environment. Supports data creation, enhancement, and template management. The position performs the setup and execution tasks to run and fulfill campaigns.

Primary Functions:

  • The Advisor will be a user of Unica IMO, Mail Merge, Quadient, and JIRA. Possess the ability to build templates, processes, and implement best practices across similar campaign toolsets.
  • Prioritize and manage multiple projects with cross functional teams
  • Independently develops and gains approval from business sponsors for campaign results
  • Develop project task plan with all key milestones required to achieve communication objectives in desired timeline
  • The Advisor will have the ability to multi-task several requests
  • Management and oversight of campaign executions utilizing UNICA or RedPoint suite of tools
  • Review and understanding of QC reports
  • Leverages knowledge of company database, campaign tools, and principles
  • Triage, research and resolve member issues that require escalation support from business partners
  • Use best practices and knowledge to improve processes, products, and services
  • Develop strong partnerships with cross-enterprise partners, coordinating efforts to achieve goals, leveraging best practices
  • Perform appropriate data cleansing and data formatting tasks
  • Strong skills with Mail Merge software
  • Experience with Content Management software (Quadient)
  • Generate letter template and proofs with proper formatting and editing

Key Qualifications:

  • Bachelors degree preferred
  • 8+ years relevant experience in Mail Merge, Campaign automation software, and Content Management software
  • Knowledge and use of Teradata SQL, Oracle SQL, or comparable programming language
  • Marketing services provider experience preferred
  • Excellent communication skills with the ability to speak with technical and nontechnical audiences interchangeably
  • Thorough understanding of customer contact and communications tactics across direct marketing to include direct mail, email, phone, messaging and digital
  • Proven ability to manage multi-channel, direct marketing campaigns and/or database marketing experience
  • Agile creative problem solver who is detailed, and solution oriented
  • Background with marketing programs
  • Demonstrated ability to deliver against aggressive timelines
  • Proven ability to plan for and integrate multiple tasks concurrently as well as work independently
  • Ability to identify and engage cross-functional teams in support of project completion, while obtaining needed buy-in from stakeholders
  • Effectively collaborates with the internal partners in a highly matrix organization including Campaign Management and Operations, Product Managers, Technology and Communication Fulfillment teams
  • Proficient to IBM Marketing Operation (IMO), campaign automation software, Microsoft Office (Excel, Word, PowerPoint), and Mail Merge skills required

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