Partner

3 weeks ago


Bengaluru, India Infosys Finacle Full time

Role: Member – Channels and Ecosystem Marketing
Experience: 5+ years
Location: Bangalore

About Infosys Finacle

Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.

Visit www.finacle.com for more details.

Role Purpose
Drive brand awareness and differentiation for Finacle within the extended ecosystem of industry analysts, influencers, and partner organizations
Engage industry analysts and partners’ executives proactively to drive organizational goals
Scale demand generation success by designing impactful campaigns with ecosystem partners

Responsibilities
This role has responsibilities in 2 areas –

1) Analyst Relations

Identify and strengthen relationships with key influencers like analysts and consultants in order to achieve high share-of-voice in their reports, favourable feedback in their consulting engagements, and leadership rankings in their assessments
Co-ordinate with product, sales, and presales teams for the creation of market-ready briefing and engagement documents
Working with internal teams to reply to analysts‘ and influencers‘ RFIs across Finacle solutions, organizing demos and client references
Drive Finacle’s brand awareness, engagement and demand generation goals by leveraging various marketing channels and agencies effectively
Build and drive regular communications, and engagement calendar with influencers
Share insights from analysts with internal stakeholders on an ongoing basis
Implement activities for advocacy, lead-generation, and cross-sell leveraging influencer networks
Budgeting and operations management: managing systems and processes and ensuring compliance

2) Partner Marketing
Nurturing a systematic value creation and delivery centric approach to partner marketing
Develop joint annual marketing plans with new and existing partners
Expand brand visibility & differentiation through joint go-to-market campaigns
Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans
Plan and execute partner-marketing campaigns to generate leads for joint offerings
Drive partner participation and engagement in Finacle events. Similarly, support Finacle’s participation in partner events
Plan and execute regular communications with the partner ecosystem

Knowledge / Skills Required
Experience in B2B Marketing for software products
Strong English communication skills, with proven content creation capabilities and high impact communication across multiple formats
Sound understanding of the banking industry
Broad marketing skills including lead generation and events management
Proven ability to build collaborative partnerships
Proven ability to work in a high-demand, dynamic environment
Previous experience in a software product company preferred

Role Specification
Designation: Member, Marketing
Base location: Bangalore, India
Industry: Banking Information Technology and Services
Employment Type: Full-time
Role Type: Expert Individual Contributor



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