Partner Marketing

3 weeks ago

Bengaluru, India Infosys Finacle Full time

Role: Member – Channels and Ecosystem Marketing

Experience: 5+ years

Location: Bangalore

About Infosys Finacle

Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a product subsidiary of Infosys. We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Banks in over 100 countries rely on Finacle to help more than a billion people save, pay, borrow, and invest better.

Visit www.finacle.com for more details.


Role Purpose

  1. Drive brand awareness and differentiation for Finacle within the extended ecosystem of industry analysts, influencers, and partner organizations
  2. Engage industry analysts and partners’ executives proactively to drive organizational goals
  3. Scale demand generation success by designing impactful campaigns with ecosystem partners


Responsibilities

This role has responsibilities in 2 areas –

1) Analyst Relations

  • Identify and strengthen relationships with key influencers like analysts and consultants in order to achieve high share-of-voice in their reports, favourable feedback in their consulting engagements, and leadership rankings in their assessments
  • Co-ordinate with product, sales, and presales teams for the creation of market-ready briefing and engagement documents
  • Working with internal teams to reply to analysts' and influencers' RFIs across Finacle solutions, organizing demos and client references
  • Drive Finacle’s brand awareness, engagement and demand generation goals by leveraging various marketing channels and agencies effectively
  • Build and drive regular communications, and engagement calendar with influencers
  • Share insights from analysts with internal stakeholders on an ongoing basis
  • Implement activities for advocacy, lead-generation, and cross-sell leveraging influencer networks
  • Budgeting and operations management: managing systems and processes and ensuring compliance

2) Partner Marketing

  • Nurturing a systematic value creation and delivery centric approach to partner marketing
  • Develop joint annual marketing plans with new and existing partners
  • Expand brand visibility & differentiation through joint go-to-market campaigns
  • Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans
  • Plan and execute partner-marketing campaigns to generate leads for joint offerings
  • Drive partner participation and engagement in Finacle events. Similarly, support Finacle’s participation in partner events
  • Plan and execute regular communications with the partner ecosystem



Knowledge / Skills Required

  • Experience in B2B Marketing for software products
  • Strong English communication skills, with proven content creation capabilities and high impact communication across multiple formats
  • Sound understanding of the banking industry
  • Broad marketing skills including lead generation and events management
  • Proven ability to build collaborative partnerships
  • Proven ability to work in a high-demand, dynamic environment
  • Previous experience in a software product company preferred


Role Specification

  • Designation: Member, Marketing
  • Base location: Bangalore, India
  • Industry: Banking Information Technology and Services
  • Employment Type: Full-time
  • Role Type: Expert Individual Contributor

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