Senior Lead

2 weeks ago

Bengaluru, India LTIMindtree Full time

Job Description:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 750 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by nearly 90,000 talented and entrepreneurial professionals across more than 30 countries, LTIMindtree — a Larsen & Toubro Group company — combines the industry-acclaimed strengths of erstwhile Larsen and Toubro Infotech and Mindtree in solving the most complex business challenges and delivering transformation at scale. For more information, please visit www.ltimindtree.com.


Summary

Seeking a senior partner marketer with experience across all aspects of partner marketing. You will own the partner marketing strategy and execution the Fosfor Decision Cloud, ultimately driving joint go-to-market strategies with key focus partners in order to achieve defined partner-channel revenue goals. You will collaborate with team members in the appropriate functional areas to leverage content, paid and organic digital channels, physical channels, 1:1 relationships, sales training and enablement materials to support partner GTM strategies.


Responsibilities

  • Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive brand awareness and generate demand across partner channels.
  • Develop a deep understanding of partner solutions and how they integrate/compliment Fosfor and develop joint value prop messaging for various target personas.
  • Collaborate with the creative and content teams to design partnership collateral, including presentations, emails, briefs, case studies, etc.
  • Collaborate with product marketing, internal SMEs, and partner resources to develop and adapt joint thought leadership and other content assets to use in co-marketing activities.
  • Collaborate with the events team to plan and execute joint partner events and sponsorships of partner events where appropriate.
  • Correspond with partner resources by developing an effective communications framework that informs, empowers, and incentivizes partners to execute our joint GTM strategies.
  • Analyze partner target account lists to prioritize joint account outreach activities.
  • Understand partner organization chart and develop relationships with appropriate partner resources to facilitate maximum traction with the partner.
  • Collaborate with the demand gen team to develop and execute joint and partner-customer-targeted campaigns.
  • Perform other related duties as assigned.


Required Skills/Abilities

  • Proven ability to plan and execute joint partner GTM strategies.
  • Extensive knowledge of partner marketing principles and strategies.
  • Experience developing and executing email and social media campaigns targeting partner prospects.
  • Experience with both physical and virtual event (e.g. partner summit, joint webinar) preparation, setup, and management and event lead follow-up.
  • Excellent written and verbal communication skills, and content development skills. Writing samples including examples of medium- or long-form (blog, eBook, whitepaper) content required. Please submit these with your application.
  • Excellent organizational and project management skills and attention to detail.
  • Excellent time management skills and ability to meet deadlines.
  • Proficient with Microsoft Office Suite or similar software.
  • B2B SaaS software marketing experience required.
  • Experience working with software products targeted at technical personas (CIO/CTO/CDO/CAO/CDAO chains of command) required. Familiarity with data management, data science, business intelligence, advanced analytics, and AI/ML concepts helpful.
  • Knowledge of HubSpot or another marketing automation platform required; proficiency with ZoomInfo, DemandBase, and LinkedIn helpful.


Education

  • Bachelor’s degree in marketing, Business, Communications, or related field required.
  • Five+ years of related experience required.


We require writing samples showcasing your expertise in medium- or long-form content (blog, eBook, whitepaper).

Kindly share your CV and samples and the following details to ashirbad.singh@ltimindtree.com:

1. Total Experience

2. Preferred Location

3. Current compensation

4. Notice period

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