Social Media Marketing Specialist

4 weeks ago

Gurgaon, India GSPANN Technologies, Inc Full time

About Company :
GSPANN is a US California Bay Area based consulting services provider focused on implementations in the Enterprise Content Management, Business Intelligence & Mobile Solution initiatives. More than 90% of our current clientele are FORTUNE 1000 organizations. We specialize in strategy, architecture, delivery and support of solutions in the ECM, BI and Mobility space

Role:-Social Media Specialist
Experience : 4 + Years
Required skills : Social Media Amplification and Engagement, Content Creation, Social Media Listening, Lead Generation
Job location : Gurgaon

Role & Responsibilities:
Develop and execute a comprehensive social media strategy that aligns with GSPANNs goals and objectives
Work closely with the marketing team to ensure coherence and effectiveness.
Manage and oversee GSPANNs social media accounts, ensuring a consistent and engaging presence across platforms such as LinkedIn, X, Facebook, Instagram, YouTube, and others that may be deemed relevant.
Create and curate content that resonates with our target audience, highlighting GSPANNs solutions, success stories, and industry insights to foster engagement and drive brand awareness.
Implement social media marketing campaigns that effectively promote GSPANN as a brand, its services, and generate qualified business leads
Analyze the performance of social media campaigns and adjust strategies to maximize reach and impact
Engage with the community on social media platforms, responding to comments, messages, and inquiries promptly and professionally, thereby fostering a positive community around the brand.
Collaborate with the sales and product teams to create and leverage content that supports lead generation and conversion efforts.
Inculcate social media listening to better understand current market trends and conversations around GSPANN
Use new-age tools like GenAI to increase the impact of social media updates
Monitor trends in social media tools, applications, channels, design, and strategy to leverage new technologies and approaches to improve our social media efforts.
Utilize analytics tools to track, measure, and report on the performance of social media initiatives against KPIs, providing insights and recommendations for optimization.
Stay informed about industry developments, the competitive landscape, and the regulatory environment that could impact social media strategies, adapting plans accordingly to maintain effectiveness.

Skills and Experience
Relevant degree in Marketing, Communications, or a related field.
Over four years of experience managing social media platforms and implementing optimization and engagement techniques
Experience of working for B2B IT services company will be an added advantage
Excellent communication skills, both written and verbal
Proven and demonstrable success in creating winning content strategy and engaging content.
Ability to analyze social media trends and data
Good understanding of social media analytics tools

Why choose GSPANN

“We GSPANNians” are at the heart of the technology that we pioneer. We do not service our customers, we co-create.

With the passion to explore solutions to the most challenging business problems, we support and mentor the technologist in everyone who is a part of our team. This translates into innovations that are path-breaking and inspirational for the marquee clients, we co-create a digital future with.

GSPANN is a work environment where you are constantly encouraged to sharpen your abilities and shape your growth path, We support you to become the best version of yourself by feeding your curiosity, providing a nurturing environment, and giving ample opportunities to take ownership, experiment, learn and succeed.

We’re a close-knit family of more than 1400 people that supports one another and celebrates successes, big or small. We work together, socialize together, and actively serve the communities we live in.

We invite you to carry forward the baton of innovation in technology with us.

At GSPANN, we do not service. We Co-create.

Discover your inner technologist - Explore and expand the boundaries of tech innovation without the fear of failure.
Accelerate your learning - Shape your career while scripting the future of tech. Seize the ample learning opportunities to grow at a rapid pace
Feel included - At GSPANN, everyone is welcome. Age, gender, culture, and nationality do not matter here, what matters is YOU
Inspire and Be Inspired - When you work with the experts, you raise your game. At GSPANN, you’re in the company of marquee clients and extremely talented colleagues
Enjoy Life - We love to celebrate milestones and victories, big or small. Ever so often, we come together as one large GSPANN family
Give Back - Together, we serve communities. We take steps, small and large so we can do good for the environment, weaving in sustainability and social change in our endeavours

We invite you to carry forward the baton of innovation in technology with us.

Let’s Co-create.

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