Social Media Marketing Specialist
3 weeks ago
HealthKart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HK Vitals - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.
Background: Social media Specialist (preferably from a D2C brand); experience of writing content for premium brands a good-to-have. The ideal candidate loves researching content formats, content innovation and holds an experience of working with graphic designers on design. The candidate is also someone who can create content with production houses, in house content team & can leverage a creative agency to continuously create engaging social content.
The individual loves to live and breathe creative content, and will push the boundaries of different content formats to develop communication that is attention-grabbing and informative. S(he) will lead all aspects of social media– building a monthly social media calendar to highlight products in focus, writing content of the highest standards, and developing them with the in-house creative team. The ideal candidate also has a keen eye for analytics and measures and improves upon the reach, engagement, and impressions to build the social media audience independently.
A key player of the communications team, the social media Specialist knows how to tap into an engaged audience through prompt response management while also delivering consumer insights to the sales team so that effective communication can be built for campaigns. The successful candidate will have a proven track record delivering results on social campaigns, with the ability to develop strategy from scratch, sell ideas, multi-task and prioritize, manage a high-volume of campaigns by being creative, along with driving for testing, learning, and making insight- and data-driven decisions.
Key Job Responsibilities
Developing, implementing monthly social media campaigns, and managing social media strategy across Instagram, YouTube & LinkedIn.
Writing, producing, commissioning, and publishing timely content across a range of mediums, including educational videos, reels, influencer content
Strong focus on tracking social media KPIs with a deep understanding of social media metrics and data analysis.
Strong understanding of popular social media platforms, their features, and best practices.
Harnessing social media trends, evaluating them for brand fitment, and implementing them for better reach.
Basic Qualifications
1-4 years of experience in developing content and managing social media handles.
Experience using data and metrics to measure impact and determine improvements.
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