Seo & Sem Strategy Manager

Job Title: SEO & SEM Strategy Manager (with GMB Profiling Expertise) Experience: 4+ Years Location: Madhapur, Hyderabad (Onsite) Employment Type: Full-time About Us Multiplier AI is a fast-growing organization working with top global pharma leaders including Merck, Eli Lilly, Abbott, Cipla, Sun Pharma, Glenmark, and Galderma. As we move toward our IPO, we’re building a high-performance, innovation-driven team to accelerate our AI-led marketing solutions and strengthen our digital footprint. About the Role We are seeking a strategic and data-driven SEO & SEM professional who will own and drive our SEO, SEM, and GMB strategy—optimizing performance, addressing client concerns, and scaling growth without creating additional headcount. This is not a typical execution-only role. We’re looking for someone who can act as a strategy manager, guide clients with actionable insights, build optimization roadmaps, and grow SEO/SEM as a core practice within the organization—including GEO (ChatGPT Optimization) and other emerging digital search fronts. Key Responsibilities - Develop and execute holistic SEO and SEM strategies across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions. - Take full ownership of GMB strategy, optimization, and performance tracking to address client objectives and drive measurable growth. - Conduct in-depth keyword, audience, and competitor analysis to identify growth opportunities. - Build and deliver strategic SEO roadmaps for clients, including actionable insights for content, technical, and off-page improvements. - Optimize YouTube content (titles, tags, descriptions, playlists, thumbnails) and drive YouTube SEO performance. - Lead on-page, off-page, and technical SEO initiatives—ensuring alignment with search engine best practices. - Collaborate with content, design, and performance marketing teams to create data-backed, SEO-optimized assets. - Drive SEM campaigns (Google Ads, Display, Video), ensuring ROI-focused outcomes. - Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards. - Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search). Requirements - Bachelor’s degree in Marketing, Communications, or related field. - 4+ years of proven SEO and SEM experience, with strong hands-on and strategic capabilities. - Deep understanding of Google Analytics, Search Console, keyword planning, GMB, and performance reporting. - Experience in SEO strategy formulation and client-facing performance discussions. - Strong working knowledge of Google Ads, YouTube SEO, and paid optimization techniques. - Proficiency with industry tools — SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools. - Knowledge of HTML, schema markup, WordPress, and technical SEO elements. - Analytical mindset with a focus on translating data into growth strategy. Good to Have - Experience in video marketing and YouTube ad campaigns. - Exposure to AI-powered SEO tools and ChatGPT Optimization (GEO). - Understanding of cross-platform SEO, local SEO, and social media optimization. - Certifications in Google Analytics, Google Ads, HubSpot, or YouTube Marketing. Why Join Us - Opportunity to lead SEO & SEM as a strategic practice within a high-growth digital organization. - Exposure to AI-driven marketing innovation and global client ecosystems. - Collaborative, growth-oriented, and idea-driven culture. - Competitive compensation and continuous learning opportunities.