SEO & SEM Strategy Manager (with YouTube SEO & Content Creation Expertise)

Job Title: SEO & SEM Strategy Manager (with YouTube SEO & Content Creation Expertise)

Experience:
4+ Years

Location:
Madhapur, Hyderabad (Onsite)

Employment Type:
Full-time

About Us

Multiplier AI
is a fast-growing organization working with top global pharma leaders including
Merck, Eli Lilly, Abbott, Cipla, Sun Pharma, Glenmark, and Galderma
. As we move toward our IPO, we're building a
high-performance, innovation-driven team
to accelerate our AI-led marketing solutions and strengthen our digital footprint.

About the Role

We are seeking a
strategic and data-driven SEO & SEM professional
who can lead end-to-end optimization across web, video, and GMB platforms.

The right candidate will
own and drive our SEO, SEM, and GMB strategy
—optimizing performance, addressing client concerns, and scaling growth without creating additional headcount.

This is not a typical execution-only role. We're looking for someone who can
act as a strategy manager
, guide clients with actionable insights, build optimization roadmaps, and
grow SEO/SEM as a core practice
within the organization—including
GEO (ChatGPT Optimization)
and other emerging digital search fronts.

Key Responsibilities

• Develop and execute
  holistic SEO and SEM strategies
  across web, YouTube, and GMB platforms to maximize visibility, traffic, and conversions.
• Take
  full ownership of GMB strategy, optimization, and performance tracking
  to address client objectives and drive measurable growth.
• Conduct
  in-depth keyword, audience, and competitor analysis
  to identify growth opportunities.
• Build and deliver
  strategic SEO roadmaps
  for clients, including actionable insights for content, technical, and off-page improvements.
• Optimize
  YouTube content
  (titles, tags, descriptions, playlists, thumbnails) and drive
  YouTube SEO
  performance.
• Lead
  on-page, off-page, and technical SEO initiatives
  —ensuring alignment with search engine best practices.
• Collaborate with content, design, and performance marketing teams to create
  data-backed, SEO-optimized assets
  .
• Drive
  SEM campaigns (Google Ads, Display, Video)
  , ensuring ROI-focused outcomes.
• Leverage analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, TubeBuddy/VidIQ) to measure success and present performance dashboards.
• Stay updated on emerging SEO, SEM, and AI-driven optimization trends (including GEO and conversational search).

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 4+ years of proven SEO and SEM experience
  , with strong hands-on and strategic capabilities.
• Deep understanding of
  Google Analytics, Search Console, keyword planning, GMB, and performance reporting.
• Experience in
  SEO strategy formulation
  and client-facing performance discussions.
• Strong working knowledge of
  Google Ads
  ,
  YouTube SEO
  , and
  paid optimization
  techniques.
• Proficiency with industry tools —
  SEMrush, Ahrefs, Screaming Frog, TubeBuddy/VidIQ, and Google Business tools.
• Knowledge of
  HTML, schema markup, WordPress
  , and technical SEO elements.
• Analytical mindset with a focus on
  translating data into growth strategy
  .

Good to Have

• Experience in
  video marketing and YouTube ad campaigns.
• Exposure to
  AI-powered SEO tools
  and
  ChatGPT Optimization (GEO)
  .
• Understanding of
  cross-platform SEO, local SEO, and social media optimization.
• Certifications in
  Google Analytics, Google Ads, HubSpot, or YouTube Marketing.

Why Join Us

• Opportunity to
  lead SEO & SEM as a strategic practice
  within a high-growth digital organization.
• Exposure to
  AI-driven marketing innovation
  and
  global client ecosystems.
• Collaborative, growth-oriented, and idea-driven culture.
• Competitive compensation and continuous learning opportunities.