▷ (Urgent Search) Search AD Analyst

3 weeks ago

Bengaluru India Tredence Inc. Full time

Job Description Tredence is a global data science and AI solutions provider specializing in providing data-driven solutions to organizations and focused on solving the last-mile problem in AI. Headquartered in San Jose, with offices in Foster City, Chicago, London, Toronto, and Bangalore, Pune, Gurgaon, Chennai, Kolkata. Tredence is 2200-plus employees strong and caters to the largest companies in retail, CPG, hi-tech, telecom, healthcare, travel, banking, and industrials as clients. Recognized as one of the fastest-growing private companies in the country for the 7th consecutive year, as per the Inc. 5000, Tredence has twice been named a Market Leader in The Forrester Wave: Customer Analytics Service Providers. In its 10th year, Tredence closed a USD 175 million Series B funding last year, which will help us build on growth momentum, strengthen vertical capabilities, and reach a broader customer base. Tredence has been certified twice as a Great Place to Work (GPTW) that values its employees and creates a positive work culture by providing opportunities for professional development and promoting work-life balance. As a premier destination for high-quality data science and analytics talent, Tredence has strong programs for training, engagement, recognition, and development. We are seeking a skilled Digital Analytics and Optimization Specialist to drive deep insights into user interactions, website performance, and e-commerce sales. The ideal candidate will leverage clickstream data, Google Analytics, funnel analytics, and ad performance metrics to identify user behavior patterns and conversion blockers. They will implement data-driven personalization strategies to optimize user experience and maximize ROI from search ads. Key Responsibilities: - Utilize clickstream data for comprehensive analysis of user interactions and navigation paths. - Analyze Google Analytics data to monitor and report on website performance and user engagement. - Conduct funnel analytics to identify and address drop-off points in the user journey, improving conversion rates. - Perform detailed website analytics to suggest and implement enhancements for better user experience. - Evaluate e-commerce analytics to optimize sales strategies and increase revenue. - Analyze search ads performance to improve ROI and campaign effectiveness. - Develop and implement personalization strategies based on user data insights to tailor user experiences. - Collaborate with marketing, design, and development teams to translate analytics findings into actionable improvements. Qualifications: - Min experience of 5+years in Analytics domain. - Proven experience with clickstream analytics tools and methodologies. - Strong expertise in Google Analytics and familiarity with funnel analysis techniques. - Experience in e-commerce data analysis and digital marketing campaign evaluation. - Knowledge of search ads platforms and performance tracking. - Ability to translate insights into strategic actions for personalization and optimization. - Excellent analytical, problem-solving, and communication skills. - Familiarity with data visualization and reporting tools is a plus. Preferred Skills: - Background in digital marketing, analytics, or data science. - Experience with A/B testing and user experience analytics. - Understanding of customer journey mapping and behavior analysis.

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