Immediate Start: Brand Manager

3 weeks ago

Mumbai India Jobbo.in Full time

Job Description

Dear Candidates,

Greetings from Infinity Career Connect

We are hiring Branding Manager for one of the leading manufacturers and exporters of Incense Sticks, Incense Cones and Dhoop Sticks, , Aroma oils, Essential oils across the world. It is ranked high amongst top manufacturers in the branded segment of incense companies in India.

JOB ROLE:

The Branding Manager will be responsible for developing, executing, and managing brand strategies across domestic (India), international (USA), and export markets. This role requires a dynamic individual with a strong grasp of performance marketing, content creation, digital platforms, and cross-functional coordination to ensure consistent brand visibility and engagement across all touchpoints.

RESPONSIBILITIES:

Domestic Market India

- Performance Marketing Content:
- Develop and manage content calendars
- Review creatives and supervise uploads
- Manage DMs and comments across platforms
- Paid Ads Coordination:
- Liaise with internal teams and agencies for India-specific paid campaigns
- Public Relations:
- Draft press releases and ensure consistent media visibility throughout the year
- Website & Shopify Management:
- Oversee content updates, banners, and hygiene
- Route customer queries and emails to relevant departments
- Email Marketing:
- Plan and execute D2C email campaigns
- WhatsApp Promotions:
- Coordinate GoKwik creative execution and campaign rollouts
- Reporting & Analysis:
- Prepare weekly and monthly performance reports
- Internal Communications:
- Conduct and participate in agency and internal meetings

International Market USA

- Social Media & Performance Marketing:
- Create and manage content calendars
- Oversee content creation and posting for both organic and paid campaigns
- Website Management:
- Maintain website banners and hygiene
- Track and respond to customer messages and queries
- Conduct inventory hygiene checks
- Reporting:
- Generate weekly D2C performance reports

Export Market

- Social Media Management:
- Manage content and posting for Sacred Elements and Export-specific pages

Qualifications & Skills:

- Bachelors degree in Marketing, Communications, or related field (MBA preferred)
- 58 years of experience in brand management, digital marketing, or related roles
- Strong understanding of D2C marketing, Shopify, and performance marketing tools
- Excellent written and verbal communication skills
- Proficiency in tools like Meta Ads Manager, Google Analytics, Klaviyo, Canva, etc.
- Ability to manage multiple stakeholders and agencies across geographies
- Strong analytical mindset with a flair for reporting and insights.

Interested candidates please share updated resumes to [Confidential Information]

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