[Immediate Start] Brand Strategist

Job Description:

About Us:

We’re Kinetic Stories – a creative tech agency building shaping tomorrow's brands in design, wellness, architecture, art and culture.

We work like a modern creative lab — communication architecture meets storytelling meets data driven growth. If you're someone who understands how communication strategies; blends with technology, creative storytelling and creating real impact through your work- you'll feel at home here.

Location: Hybrid (Mumbai – 2 days/week at at the KS HQ)

Start Date: ASAP

Role: Full time

About the Role:

We’re looking for a smart, agile, and creative Brand Strategist who understands that content doesn’t just fill feeds — it becomes the digital voice of the brand.

As a Brand Strategist, you will play a leadership role in shaping, scaling, and future-proofing our clients’ brands. This role sits at the intersection of strategy, creativity, and innovation, and requires equal parts storyteller, operator, and growth driver.

Core Responsibilities:

Brand Strategy, Copy & Creative Directions

- Write and edit scripts, ad copies, and campaign messaging (must be proficient in AI prompts).
- Collaborate with designers, editors, and creative teams to deliver high-impact outputs across platforms.
- Build content calendar across Instagram, LinkedIn, WhatsApp, and YouTube Shorts for internal teams.
- Develop brand and content strategies rooted in business objectives and cultural insights.
- Support the Head of Content in creating tone of voice guides, messaging frameworks, and scalable content systems for internal teams to implement.
- Act as the go-to authority on messaging, brand voice, and content direction.
- Audit brand presence across platforms and refine storytelling to maximize engagement.
- Own timelines, briefs, and deliverables across multiple campaigns to ensure efficiency and consistency.

Leadership & Client Relationships

- Own 2–3 major client relationships, serving as lead strategist and growth driver.
- Lead development of client brand strategies that grow long-term brand value.
- Captain cross-functional teams to ensure efficient, high-quality delivery.

Growth & Performance

- Conduct brand and competitor audits, turning insights into actionable strategies.
- Map a pipeline of high-value marketing opportunities (newsletters, digital assets, alliances & partnerships, events).
- Stay ahead of platform updates, algorithm changes, and social trends.
- Track ROI and optimize partnership performance.

Skills:

- Experience working with luxury, wellness, nutrition, or design-led brands.
- Familiarity with AI workflows, systems & content frameworks (must have)
- Strong appreciation or passion for design, typography, and color theory
- Loves everything tech & innovation within the creative space

Qualifications:

- 3+ years of experience managing personal brands, brand strategy, creator handles, or founder-led platforms (Must Have)
- The candidate must be Mumbai based and comfortable with hybrid & remote working models (Must Have)
- Experience working on personal branding + branded content in luxury, wellness, fitness, nutrition (Must Have).
- Proven record of driving growth across Linkedin, Instagram & Youtube
- Are proactive, curious, and organized with strong problem-solving skills.
- Can balance community building and social media algorithms.

What Makes You a Strong Fit:

- You’re equally strategic and creative, with sharp instincts for both storytelling and growth.
- You thrive in leadership, client-facing roles and love building long-term relationships.
- You’re passionate about wellness culture, and technology — and excited to explore AI-driven production tools and workflows that make creativity more efficient.
- You can balance big-picture brand thinking with hands-on execution.
- Prior experience working at startups or have dynamic starter attitude towards execution

How To Apply:

In order to be considered, please email us at info@kineticstories.in

1. Any two of your best campaign case studies outlining key responsibilities and outcomes/metrics
2. Your updated CV with clear timelines & responsibilities
3. Portfolio if relevant
4. Three most relevant things we should know about you & 1 fun fact we should know about you.