Digital Pr Manager

1 day ago


Chandigarh, India Rgb Webtech Full time

Job Description

Key Responsibilities:

- Develop and implement integrated digital marketing strategies to achieve business objectives, including increasing brand awareness, website traffic, and lead generation
- Manage and execute campaigns across SEO, SEM, PPC, email marketing, social media, and content marketing
- Plan and implement SEO/SEM strategies to improve visibility and drive organic traffic
- Create and manage content, ads, and social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Design and execute email marketing campaigns, including audience segmentation, content creation, and performance optimization via A/B testing
- Collaborate with the content team to produce high-quality, SEO-friendly content aligned with marketing goals
- Analyze campaign performance using tools like Google Analytics and social media insights to inform data-driven decisions
- Manage digital advertising budgets and track ROI to ensure cost-effectiveness and high-impact results
- Stay informed about emerging trends, tools, and digital technologies to maintain a competitive digital strategy
- Coordinate with graphic designers, web developers, and copywriters to ensure cohesive brand messaging and campaign execution
- Provide regular KPI reports and actionable insights to the management team
- Build and maintain partnerships with key agencies and digital platforms
- Ensure brand consistency and compliance with digital marketing regulations and best practices

Qualifications and Skills:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus)
- Proven experience as a Digital Marketing Manager or similar role with a strong portfolio of successful campaigns
- In-depth knowledge of digital marketing channels and strategies including SEO, PPC, email, social media, and content marketing
- Hands-on experience with tools such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing platforms
- Strong analytical mindset with the ability to interpret data and make informed decisions
- Excellent written and verbal communication skills
- Creativity combined with problem-solving capabilities
- Strong project management and multitasking skills
- Ability to lead and collaborate across teams
- Up-to-date with the latest digital marketing trends and technologies
- Certifications in platforms like Google Ads, HubSpot, or Facebook Blueprint are a plus



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