▷ 3 Days Left: Head of Marketing

Job Description Key Responsibilities 1.Product Marketing - Own positioning, messaging, and value propositions across product lines - Lead product launches and GTM in partnership with Product and Sales - Create persona-driven collateral: decks, one-pagers, use cases, and battlecards - Conduct competitor benchmarking and win/loss analysis - Drive in-product comms and feature adoption strategies 2.Demand Generation - Own global pipeline generation through paid, SEO, content, ABM, and email - Build full-funnel campaigns optimized for MQL, SQL, and ARR targets - Set up attribution, analytics, and campaign automation using HubSpot (or equivalent) - Partner with Sales to improve MQLSQL conversion and feedback loops - Hire and lead performance marketers, campaign managers, and content specialists 3.Brand, PR & Communications - Define and evolve Spyne's brand in U.S., EU, and India markets - Lead PR for launches, funding, partnerships, and founder features - Build and manage media relationships, PR agencies, and analyst networks - Drive thought leadership via content, panels, podcasts, and opinion articles 4.Community Building (India Focus) - Grow an active dealer community through meetups, webinars, forums - Launch dealer WhatsApp groups, newsletters, and ambassador programs - Build India's first auto retail exhibition modeled after NADA/NIADA - Turn top dealers into advocates, speakers, and brand champions 5.Content & Social Media - Manage content calendar aligned with GTM, product, and brand goals - Own presence across LinkedIn, YouTube, Twitter/X, Instagram - Produce high-quality short-form content: videos, reels, case studies - Track engagement, experiment with formats, and optimize for reach 6.Marketing Strategy & Leadership - Define marketing OKRs and drive alignment across GTM teams - Build and scale a world-class marketing org across India and the U.S. - Hire top talent across product marketing, growth, content, and events - Own marketing budget and drive ROI across all functions - Report directly to the CEO and be part of leadership decision-making 7.Category Creation & Education - Position Spyne as the category leader in AI-powered Auto Retail - Launch market education campaigns: reports, guides, state-of-industry content - Build ecosystem partnerships with dealer networks and auto platforms - Drive engagement with influencers, analysts, and industry associations 8.Customer Marketing - Turn customers into evangelists via case studies, testimonials, events - Build a reference engine to accelerate sales cycles - Launch referral and upsell campaigns to boost retention and ACV - Collaborate with CS to convert promoters into active brand assets Ideal Candidate You're a great fit if you've - Built and scaled full-funnel marketing enginesowning brand, product marketing, and demand generation - Launched GTM for new products or markets, especially in the U.S. or other developed geographies - Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts - Run integrated campaigns across paid, content, SEO, events, and emailand tracked attribution to the dollar - Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards - Built organic momentumthrough campaigns, content, community, or thought leadership - Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies - Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening - Built or nurtured customer communities or advocacy programswhether it was called that or not - Managed teams and agencies, but are just as comfortable writing a tweet, editing a blog, or drafting a press pitch yourself You're Likely not a fit If You - Need a large team or agency to execute the basics - View marketing as support rather than a revenue-driving function - Believe brand = aesthetics and demand gen = paid ads - Aren't hands-on with tools like HubSpot, GA4, LinkedIn Ads, Canva, etc. - Struggle to switch gears between execution, strategy, and cross-functional leadership Preferred background: - 812 years of marketing experience, ideally in B2B SaaS or Auto/Mobility Tech - Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessaryexecution and outcomes matter more - Proven track record of owning ARR-influencing metrics, not just vanity metrics - Experience across Product Marketing, Demand Gen, and Brand/Comms - Prior exposure to the U.S./EU markets, either through campaign execution or GTM ownership - Strong portfolio of launches, campaigns, content, and outcomes - Experience building or scaling a marketing org from early to growth stage - Bonus: Experience in automotive, marketplace, or dealership ecosystem