Influencer Marketing Specialist

Join our team as an Influencer Marketing Specialist at Little Extra Lucknow. Our beauty and personal care e-commerce brand "Little Extra" is looking for a talented Influencer Marketing expert to join our team. The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and the ability to foster and manage relationships with influencers. This role requires a creative thinker who can strategize, execute, and analyze influencer campaigns to drive brand awareness, engagement, and growth. Key Responsibilities: · Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives. · Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network. · Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties. · Collaborate with cross-functional teams to create engaging and authentic influencer campaigns, including content creators, designers, and copywriters. · Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated. · Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing. · Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement. · Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards. · Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements. · Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion. · Actively engage with influencers on social media platforms, responding to comments, and messages, and fostering a sense of community. Qualifications: · Bachelor's degree in Marketing, Communications, Business, or a related field. · Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns. · Strong understanding of social media platforms, their algorithms, and user behavior. · Excellent communication and relationship-building skills. · Creative mindset with the ability to conceptualize and execute innovative influencer campaigns. · Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics. · Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking. · Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously. · Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure. · Ability to adapt to a fast-paced and evolving work environment. Perks and Benefits: - Opportunities for professional development and skill enhancement. - A collaborative and supportive work culture that values innovation and creativity. - 5 days a week, working for a better work-life balance. - Access to cutting-edge design tools and resources. - The privilege of being among the first to experience and enjoy our latest range of beauty and personal care products. Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience. Job Type: Full-time