Gm-cluster Brand Lead

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership It is India s leading telecom service provider The Company provides pan India Voice and Data services across 2G 3G and 4G platform With the large spectrum portfolio to support the growing demand for data and voice the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow The Company is developing infrastructure to introduce newer and smarter technologies making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence The Company is listed on National Stock Exchange NSE and Bombay Stock Exchange BSE in India We re proud to be an equal opportunity employer At VIL we know that diversity makes us stronger We are committed to a collaborative inclusive environment that encourages authenticity and fosters a sense of belonging We strive for everyone to feel valued connected and empowered to reach their potential and contribute their best VIL s goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion Boldness Trust Speed and Digital Consequently our recruiting efforts are directed towards attracting and retaining best and brightest talents Our endeavour is to be First Choice for prospective employees VIL ensures equal employment opportunity without discrimination or harassment based on race colour religion creed age sex sex stereotype gender gender identity or expression sexual orientation national origin citizenship disability marital and civil partnership union status pregnancy veteran or military service status genetic information or any other characteristic protected by law VIL is an equal opportunity employer committed to diversifying its workforce RoleGM - Cluster Brand LeadJob Level DesignationM3Function DepartmentBrand MarketingLocationIndoreJob PurposeTo lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head Corporate To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead Key Result Areas Accountabilities Brand health monitoring - Identify cluster business needs - consumer insights - develop quarterly calendar - Align close Marketing head - share align corporate media SPOC Budgets Management Develop quarterly budgets plan - align marketing heads and Brand Communications Lead Corporate - Monitor budgets - collate and share expenses with Corp media Cluster Ops Leads Circle Product Campaigns Develop product briefs from circles basis calendar - Convert product briefs to communication briefs - Align corporate SPOC - Share it with centralized Ogilvy - Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff handover to circle execution team Monitor collate performance results for respective cluster - share with corporate circle spoc Corporate campaigns Align GTM plans for clusters basis circle budgets Align corporate teams circle Media SPOC - Deliver package to circle execution teams Monitor collate results for respective cluster - share with corporate circle spoc Circle Activation events sponsorships- Evaluate Align take budget approvals from corporate media SPOC and supervise execution of same In Market visibility Monitor in market visibility execution through the Merchandiser App reports - highlight issues and lead mitigation plans Lead PR plan for cluster Brand guidelines Ensure all internal external communication adheres to brand guidelines along with corporate brand SPOC Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards Core Competencies Knowledge Experience Strategic thinking and knowledge of fundamentals of brand building Creative thinking Collaboration Leadership Process orientation Experience of 10-12 years in total of which 4 years in a similar role in telecom Excellent Creative abilitiesHigh level of analytical skillsMust have technical professional qualificationsMBAVodafone Idea Limited formerly Idea Cellular Limited An Aditya Birla Group Vodafone partnership