Head of Ecommerce and Quick Commerce

CTC Up To - CTC : Up To 50 LPA Job Title: Head – E-Commerce & Quick Commerce Location: Noida, India Department: Sales & Digital Growth Reports To: Managing Director / CEO About Priyagold Priyagold is one of India’s largest biscuit and confectionery brands with a legacy of entrepreneurial excellence and innovation. With a nationwide presence and strong distribution network, Priyagold is now on a mission to build its E-Commerce and Quick Commerce verticals from the ground up — redefining how India experiences its favorite biscuits and snacks online. Role Overview This is not a conventional e-commerce role focused on managing existing listings or optimizing ad spends. This is a business-building mandate — to conceptualize, launch, and scale Priyagold’s E-Commerce and Quick Commerce ecosystem from zero to leadership position. The ideal candidate is a hands-on builder with an entrepreneurial mindset who has previously launched or scaled online businesses, preferably for a startup, D2C brand, or mid-sized company. The individual must be able to architect the full value chain — from strategy and partnerships to operations, marketing, and team building. Key Responsibilities1. Strategy & Business Building - Define the E-Commerce & Quick Commerce roadmap for Priyagold from scratch — vision, milestones, and revenue targets. - Identify the right mix of platforms (Amazon, Blinkit, Instamart, Zepto, BigBasket, Flipkart, etc.) and channel strategy for maximum visibility and profitability. - Build the business case, financial model, and execution blueprint for the new vertical. - Create and own P&L accountability for the digital business. 2. Partnerships & Listings - Leverage strong industry networks to onboard Priyagold across major E-Com and Q-Com platforms. - Negotiate strategic partnerships, listings, and visibility placements. - Build strong relationships with category managers, account teams, and logistics partners. 3. Supply Chain & Operations - Design and operationalize the digital supply chain infrastructure — warehousing, last-mile logistics, and fulfillment systems. - Collaborate with internal SCM and manufacturing teams to ensure seamless order flow, demand forecasting, and inventory accuracy. - Establish data-driven SOPs for order management, OTIF (On-Time In-Full), and return minimization. 4. Marketing & Growth - Work with the marketing team to create a full-funnel digital strategy — product visibility, influencer programs, and performance campaigns. - Develop pricing, promotions, and assortment strategies specific to each platform. - Use analytics to track CAC, retention, and repeat purchase trends to guide decision-making. 5. Team Leadership - Build and lead a high-performing cross-functional E-Commerce team — including operations, marketing, analytics, and performance management. - Foster a startup-like culture of agility, ownership, and innovation. - Coach and mentor team members for scale-up readiness. Desired Candidate ProfileExperience - 8–15 years of total experience with at least 4–5 years in E-Commerce/Quick Commerce leadership roles. - Proven track record of building or scaling a digital business from the ground up — not merely managing existing channels. - Experience with FMCG / D2C / Food / Beverages categories preferred. - Deep network across Amazon, Flipkart, Zepto, Blinkit, Instamart, BigBasket, and logistics partners. Skills & Competencies - Strong business acumen and analytical mindset. - Expertise in digital sales, operations, and marketing integration. - Entrepreneurial, resourceful, and results-driven. - Ability to work in a fast-paced, unstructured environment. - Excellent negotiation, communication, and leadership skills. What We Offer - Opportunity to build Priyagold’s digital business from scratch and shape the future of one of India’s most loved FMCG brands. - Entrepreneurial freedom with direct access to the leadership team. - Competitive compensation, performance-based incentives, and long-term growth potential. Ideal Background We are not looking for a traditional Key Account Manager from a large FMCG company. We want a builder — someone who has taken a brand from zero to scale in the online ecosystem, preferably in a startup, D2C, or growth-stage FMCG environment. Would you like me to also create a shorter “LinkedIn-friendly” version (250–300 words) and a longer internal version (with evaluation criteria and KPIs for hiring use)? - That way, you can use one for posting and one for the internal hiring process.