Digital Marketing Specialist

3 weeks ago


Solāpur, India Pixelo Digital Full time

How to Apply? If you find this opportunity relevant and exciting, please share your additional details through the provided Google For. https://forms.gle/GzSfLaeead6g9BJk9 This will help the hiring team reach out to you at the earliest. About the Role We’re seeking a results-driven SEO and Paid Ads Specialist to lead our marketing initiatives. This role is 30% focused on planning, executing, and optimizing paid campaigns across platforms like Google Ads, Meta, LinkedIn, and other programmatic platforms. The remaining 70% of the role includes assisting with basic SEO tasks to support overall marketing strategy. Key Responsibilities - Strategize and run paid ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other PPC channels. - Manage budgets, targeting, ad creatives, A/B testing, and performance tracking. - Monitor daily campaign performance and deliver actionable insights to maximize ROI. - Collaborate with creative and content teams to develop high-converting ad assets. - Conduct in-depth competitor analysis to identify backlink opportunities. - Execute guest blogging outreach to secure high-quality backlinks. - Manage infographic submissions to relevant websites and platforms. - Perform directory submissions to enhance website visibility. - Conduct technical SEO audits to identify and rectify on-page and off-page SEO issues. - Implement on-page SEO optimization strategies to improve website rankings. - Collaborate with the content team for effective content marketing strategies. - Utilize SEO tools like Google Analytics (GA), Google Search Console (GSC), SEMrush, Ahrefs, and Moz (or similar) to monitor and analyze website performance. - Stay updated with the latest SEO trends, algorithms, and best practices. Minimum Qualifications - Bachelor’s degree in Marketing, Advertising, or a related field. - 3–5 years of hands-on experience managing paid ad campaigns. - Proficiency with ad platforms (Google Ads, Meta Business Suite, LinkedIn Ads, etc.) - Familiarity with basic SEO principles and tools (Ahrefs, SEMrush, Google Search Console). - Strong analytical skills with experience in data interpretation and reporting. - Excellent communication skills and a performance-first mindset. Contact Information: careers@pixelodigital.com



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