TL, Marketing data Acquisition and Enrichment

4 weeks ago


Gurgaon, Haryana, India Cvent Full time
Job Description

In This Role, You Will:

Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke

Account and contact profiling/Accuracy check using publicly available data

Work with cross-functional teams on data Growth/Data Utilization/Performance

Delivery of Data Health KPIs to prove marketing return on Data investment

Develop and enhance marketing database accuracy and conversion to improve business efficiency

Work with cross-functional teams to resolve data discrepancies and system specific issues

Heres What You Need:

7-10 years of relevant professional work experience

Experience in enterprise-grade database systems

Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis

Proficient in MS Office Suite (Excel/Word/PPT etc)

Any Reporting tool (like Tableau, Power BI) will have added advantages

Understanding of B2B marketing data management and manipulation

Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems

An analytical and inquisitive approach to B2B marketing data

Strong organizational skills and the ability to prioritize and meet deadlines

Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis

Strong project management and stakeholder management skills

Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc for data orchestration is highly desirable
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