
TL, Marketing data Acquisition and Enrichment
4 weeks ago
In This Role, You Will:
Global Data acquisition/build/Enrichment - via B2B data suppliers or bespoke
Account and contact profiling/Accuracy check using publicly available data
Work with cross-functional teams on data Growth/Data Utilization/Performance
Delivery of Data Health KPIs to prove marketing return on Data investment
Develop and enhance marketing database accuracy and conversion to improve business efficiency
Work with cross-functional teams to resolve data discrepancies and system specific issues
Heres What You Need:
7-10 years of relevant professional work experience
Experience in enterprise-grade database systems
Ability to write SQL queries to carry out data transformation, data investigations & ad-hoc analysis
Proficient in MS Office Suite (Excel/Word/PPT etc)
Any Reporting tool (like Tableau, Power BI) will have added advantages
Understanding of B2B marketing data management and manipulation
Fair understanding of marketing platforms like Marketo, Salesforce and other CRM systems
An analytical and inquisitive approach to B2B marketing data
Strong organizational skills and the ability to prioritize and meet deadlines
Strong communication skills (Verbal & written); ability to provide concise, clear reporting and actionable analysis
Strong project management and stakeholder management skills
Understanding of 3rd party data source like ZoomInfo, Hoovers, Salesintel, Demandbase etc for data orchestration is highly desirable
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