Marketplace Performance Marketing Manager

6 days ago


Mumbai India Techmatters Technologies Full time

Job Description Key Responsibilities: Performance Marketing Strategy & Execution - Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability. - Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.). - Develop tailored performance strategies by platform and product category. Platform Management - Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations. - Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms. - Monitor platform trends and algorithm changes; adapt strategies accordingly. Budgeting & ROI Optimization - Plan and allocate monthly campaign budgets by platform and ensure optimal utilization. - Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS). - Drive contribution margin improvements across all marketplace sales. Reporting & Analysis - Create detailed performance dashboards and reports across all marketplaces. - Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement. - Deliver actionable insights to product, creative, and sales teams. Cross-Functional Collaboration - Work closely with the Creative and Content team for platform-specific ad creatives. - Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs. - Align with the Brand and Pricing team to ensure consistency in positioning and offers. Ideal Candidate Profile: 1. 3-5 years experience with Amazon performance marketing 2. 0-2 years experience with Quick Commerce performance marketing 3. Prior experience managing performance marketing for a Beauty brand is a bonus 4. Strong understanding of ecommerce metrics and consumer funnels. 5. Proficiency in data analytics tools (Excel, Google Sheets, etc.). 6. Ability to thrive in a fast-paced, growth-driven environment. 7. Excellent communication, negotiation, and organizational skills.



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