IQnext - Manager - Product Marketing (4-5 yrs)

5 days ago


Bangalore, India IQnext Full time

About IQnext: We're revolutionizing the way buildings are managed, shifting them away from traditional facilities management to a smarter, data-driven approach. IQnext is an integrated, centralized platform that is disrupting buildings and real estate infrastructure with its new-age cloud-based solution, delivering long-term sustainability and operational efficiency that is scalable across portfolios. Job Summary: We're looking for a Product Marketing Manager to craft IQnext's positioning, lead go-to-market (GTM) strategies, and drive product adoption across markets. You'll own messaging, sales enablement, and content strategy to bridge the gap between product, sales, and customers. Designation- Product Marketing Manager Experience- 4-5 Yers Location- Bangalore Roles and responsibilities 1. Product Positioning & Messaging - Develop and refine core positioning frameworks that clearly communicate IQnext's value proposition and differentiation across all customer touchpoints. 2. Go-To-Market Strategy - Plan and execute GTM strategies for new products and feature launches, including defining ICPs, personas, and key messaging across channels. Collaborate with the leadership for international region/s GTM. 3. Sales & CS Enablement - Create and manage impactful sales assets, pitch decks, one-pagers, whitepapers, and videos etc to help the sales team close deals faster and more effectively. 4. Content Strategy - Own the content strategy by defining pillars, tone, and narratives. Collaborate to produce engaging blogs, case studies, newsletters, and campaigns that drive awareness and conversions. 5. Product Adoption & Customer Communication - Plan customer communication calendars, oversee release notes, newsletters, and updates, and work with Customer Success to build customer stories and testimonials. 6. Market & Competitor Intelligence - Lead ongoing research on competitors, market trends, and customer insights to refine messaging and support product roadmap decisions. We're looking for someone who: - 4+ years of experience in B2B SaaS product marketing. - Exposure to proptech will be a plus. - Skilled at turning complex products into clear, differentiated messaging and collateral. - Proven experience in GTM strategy, content planning, and sales enablement. - Exceptional communication, storytelling, and analytical skills. - Familiarity with CRM, analytics, and content creation tools (Hubspot, Canva, Google Analytics Zoho CRM, etc) - Data-informed mindset with the ability to define KPIs and act on insights - Ability to collaborate cross-functionally with product, sales, and customer success teams Benefits: - Medical Insurance (including dependent's) - Access to the e-learning platform - An opportunity to work in a product-based company, giving you the experience to be a part of the organic growth journey. Who We Are: We are a group of ambitious individuals who are passionate about creating products made in India for the world. Visit www.iqnext.io to know more about the company.



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