Ai Specialist

2 weeks ago

India Activate Talent Full time

Location US Timezone EST Position Overview Our client is seeking a forward-thinking AI Integration Specialist to join their team and help drive the future of media and marketing optimization This role is ideal for an individual who thrives at the intersection of artificial intelligence digital media and strategic marketing The AI Integration Specialist will be responsible for identifying integrating and optimizing AI-driven solutions to enhance media workflows improve campaign performance and strengthen client engagement strategies Key Responsibilities AI Integration Implementation Evaluate implement and optimize AI tools across media production distribution and marketing channels Automate repetitive tasks in content creation ad placement and audience targeting Build AI-powered dashboards and reporting systems for campaign analysis Marketing Optimization Use AI to analyze consumer data identify trends and recommend actionable insights Enhance personalization in marketing campaigns through machine learning and predictive modeling Optimize ad spend and ROI with AI-based targeting and bid management tools Collaboration Consulting Partner with creative media and strategy teams to embed AI solutions into existing workflows Educate internal teams and clients on emerging AI technologies and their practical applications Act as a thought leader keeping the company ahead of the curve in the AI media space Qualifications Bachelor s or Master s degree in Computer Science Data Science Marketing Analytics or related field or equivalent experience 3 years of hands-on experience with AI ML tools in a media or marketing environment Strong technical expertise with platforms such as OpenAI Google AI TensorFlow or equivalent Proficiency with data visualization tools Tableau Power BI or similar Experience integrating AI into MarTech stacks HubSpot Salesforce Google Ads Meta Ads Manager etc Strong analytical skills and ability to translate data into strategic insights Excellent communication and presentation abilities for client-facing engagements Preferred Skills Experience with generative AI for content creation text video and audio Familiarity with programmatic advertising and AI-based bidding platforms Knowledge of APIs and custom AI integrations Ability to thrive in fast-paced consulting-driven environments

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