Only 24h Left Senior

2 weeks ago

Chennai India Everstage Full time

Job Description Field Marketing Specialist We're looking for a dynamic, organized, and execution-driven Field Marketing Specialist to lead the charge on event-driven brand experiences and pipeline generation. This is a high-ownership role where you'll manage multiple field and digital marketing campaigns end-to-end, working cross-functionally to bring engaging, results-driven initiatives to life. You'll play a key role in amplifying our brand presence, generating leads, and enabling sales success across key US markets. What You'll Own In-Person Events (Trade Shows, Dinners, Customer Meetups) - Plan, execute, and optimize memorable field events including trade shows, executive dinners, and customer gatherings across North America. - Own the full project lifecycle: research, budgeting, venue sourcing, vendor negotiation, creative direction, logistics, speaker coordination, post-event analysis. - Work closely with Sales, RevOps, and Marketing teams to align events with pipeline goals and regional sales strategies. - Track and report event performance based on SQLs, pipeline contribution, revenue influence, and ROI. - Maintain and manage event assets collateral, booth materials, giveaways, branded merchandise ensuring timely logistics and quality execution. - Build relationships with key stakeholders, industry partners, and executive decision-makers to strengthen brand impact. Digital Experiences (Webinars, Podcasts, Virtual Summits) - Develop and drive webinar and virtual event strategies aligned with core marketing and GTM goals. - Identify relevant themes, speakers, and formats that resonate with our ICP. - Manage the full process from content planning and speaker outreach to promotional campaign development and event execution. - Write compelling copy for landing pages, emails, and social campaigns to boost attendance and engagement. - Leverage analytics to assess campaign impact and continually improve reach, content quality, and conversion rates. - Own and report on metrics such as registrations, attendance rate, engagement, and marketing-influenced pipeline. What We're Looking For - 24 years of proven experience managing field marketing initiatives including trade shows, online events, and webinar campaigns in a fast-paced B2B environment. - Prior B2B SaaS or enterprise tech marketing experience is highly preferred. - Demonstrated ability to juggle multiple projects simultaneously - this is a must. - Strong sense of ownership with the ability to independently lead campaigns and take full accountability for success metrics. - Highly organized with a structured approach to campaign planning, documentation, and execution. - Analytical mindset able to connect actions to outcomes, derive insights from data, and improve campaign effectiveness. - Excellent communicator and collaborator; you thrive in cross-functional settings and know how to bring stakeholders along. - A natural storyteller who can articulate brand value through events and experiences. Why This Role Matters In this role, you won't just execute someone else's ideas you'll own your campaigns from start to finish. You'll help shape the way our brand shows up in the world and directly contribute to our GTM pipeline. If you're a creative operator with a knack for logistics, storytelling, and cross-functional orchestration, this is your playground.

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