(3 Days Left) Sr. Brand Manager

Sr Brand Manager - Premium You re not the person who will settle for just any role Neither are we Because we re out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference Here you ll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking brands In this role you ll help us deliver better care for billions of people around the world It starts with YOU In this role you will Responsible for contributing to the growth of the diaper pants portfolio by planning and executing innovation projects in market commercialization of the initiatives along with Brand activation initiatives You will be accountable for driving top line growth accretive margins market shares and brand equity You will report to the Marketing Manager Premium of Baby Child Care You will act as the connective tissue for bringing innovation to market between commercial team R E procurement Supply chain teams to drive innovation to achieve the objectives of the country You will support marketing manager in developing the BCC business innovation strategy Brand vision and architecture for the portfolio This role requires a deep understanding of consumer insights market trends and competitive dynamics in the diaper category You should think consumer first capable of managing cross-functional teams and delivering impactful execution on brand initiatives Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA e g Net Sales Gross Margins and Operating Profit Market Share Targets - Determine and deliver market share targets for individual brands Brand Operating Plan BOP - Lead development of sub brand BOPs and provide input to the category BOP Lead the team to execute strategies and tactics based on approved resources Brand Equity - Deliver Brand Equity targets in line with the BOP Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team on regional projects Communication Strategy - Execute and review the local communication strategy to support the BOP Media Strategy Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs Communication Material Development - Develop and manage local communication materials to support advertising ATL and BTL campaigns with creative agencies Provide category and or brand inputs for regional led campaigns Advertising Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion Product Development Deployment - Provide market-specific consumer insights as inputs to the Sector and or country innovation plan Provide management oversight for the launch of product innovations SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment and work with the country Team to achieve optimum mix Manage the number of SKUs to achieve SKU proliferation targets Pricing Execution - Develop and execute price increase decrease plans based on the pricing strategy and BOP Packaging Development - Communicate local packaging requirements in terms of language government regulations and labelling laws to the Sector Team Lead the local execution of regional packaging and country led products Quality - Communicate any quality issues to the P TD and Sector Teams on a timely basis Drive the development and execution of integrated marketing campaigns ATL BTL Digital PR and Trade Marketing Drive best in class content on the strategic brand building platforms Social eCommerce etc and continue to elevate with subsequent iterations with clarity on key learnings and principles Manage agency relationships creative media digital to ensure high-quality deliverables Monitor brand P L sales performance and ROI on marketing spend Optimize marketing budgets to maximize efficiency and effectiveness Work closely with Sales and Trade Marketing to ensure flawless execution at the point of purchase About Us Huggies Kleenex Cottonelle Scott Kotex Poise Depend Kimberly-Clark Professional You already know our legendary brands and so does the rest of the world In fact millions of people use Kimberly-Clark products every day We know these amazing Kimberly-Clark products wouldn t exist without talented professionals like you At Kimberly-Clark you ll be part of the best team committed to driving innovation growth and impact We re founded on more than 150 years of market leadership and we re always looking for new and better ways to perform - so there s your open door of opportunity It s all here for you at Kimberly-Clark Led by Purpose Driven by You About You You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development You love what you do especially when the work you do makes a difference At Kimberly-Clark we re constantly exploring new ideas on how when and where we can best achieve results When you join our team you ll experience Flex That Works flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business In one of our marketing roles you ll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center To succeed in this role you will need the following qualifications Key Qualifications and Experiences Education Bachelor s degree in marketing Business Administration or related field MBA preferred Experience 5 years of brand management experience in the FMCG industry with a proven track record of driving brand growth Experience in a management position i e handling a portfolio of brands or customers of magnitude is preferred He she should have good knowledge of brand development and consumer goods industry dynamics Proficiency in MS Office tools Advisor of Nielsen and PC-based applications is also necessary Strong strategic thinking and analytical skills with Consumer Centric Approach Understanding in digital marketing and media planning Excellent project management abilities to lead innovation Data-driven decision-making result oriented mindset Creative mindset with strong communication and presentation skill To Be Considered Click the Apply button and complete the online application process A member of our recruiting team will review your application and follow up if you seem like a great fit for this role In the meantime please check out the And finally the fine print For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world We actively seek to build a workforce that reflects the experiences of our consumers When you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position Employment is subject to verification of pre-screening tests which may include drug screening background check and DMV check LI-Hybrid Primary Location Mumbai Corporate Office Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time