Sr Campaigns Mgr

Job Description

Description and Requirements

At BMC trust is not just a word - it's a way of life Description And Requirements

CareerArc Code

CA-JF

Hybrid

At BMC trust is not just a word - it's a way of life

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud

We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation

As a Campaigns Manager to joining dynamic Marketing Services team you will be responsible for executing demand generation and field marketing programs using our marketing automation platform. You will also support target audience segmentation and direct marketing initiatives to drive engagement, generate pipeline, and improve conversion rates.

Here is how, through this exciting role, you will contribute to BMC's and your own success:

- Develop, execute, and optimize marketing automation workflows, email marketing campaigns, nurture campaigns, and audience segments within Eloqua.
- Ensure alignment of campaigns with business objectives, target audience segmentation, and personalization strategies.
- Serve as the central point of contact, collaborating cross-functionally with stakeholders to develop, test, and launch campaigns on time.
- Create and optimize HTML emails to meet campaign-specific requirements, ensuring high engagement and deliverability.
- Design and manage lead nurture campaigns to drive customer engagement, retention, and product adoption.
- Leverage data-driven segmentation strategies to deliver highly targeted and personalized marketing initiatives.
- Utilize and enhance marketing technology tools to improve campaign efficiency and overall performance.
- Continuously optimize email marketing efforts through A/B testing, lifecycle management, personalization, and innovative approaches.

To ensure you are set up for success, you will bring the following skillset & experience:

- Bachelor's degree.
- 3+ years of hands-on experience with marketing automation platforms, specifically Eloqua.
- Strong understanding of email marketing, including lead nurturing, campaign automation, and best practices.
- Proficiency in UTM/Query string parameters.
- Experience integrating marketing automation platforms (like Eloqua) with CRM platforms such as Salesforce.
- Knowledge of HTML and CSS for email design.
- Analytical mindset with proficiency in data analysis and reporting.
- Excellent communication and project management skills.
- Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM).
- Comfortable working in a fast-paced environment and managing multiple projects with great attention to detail.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Our commitment to you

BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU

If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 2,117,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices.

(Returnship@BMC)

Had a break in your career No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.