PPC/Growth/Peformance Marketer

1 week ago

Madurai, India BHIMA JEWELLERY MADURAI Full time

Job Summary The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment. Key Responsibilities - Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms. - Optimize campaigns to maximize conversions, ROI, and overall performance. - Conduct keyword research, audience segmentation, and targeting strategies. - Monitor daily campaign performance, identify trends, and adjust strategies accordingly. - Run A/B tests on ads, creatives, and landing pages to improve performance. - Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment. - Manage advertising budgets, pacing, and bidding strategies. - Prepare weekly and monthly performance reports with actionable insights. - Explore new growth channels and evaluate opportunities for scaling customer acquisition. - Stay updated on platform algorithms, industry trends, and new advertising tools. Required Skills & Expertise - Strong hands-on expertise in Google Ads and Meta Ads Manager. - Knowledge of programmatic ads and broader paid media strategies. - Proficiency with analytics tools such as GA4 and Google Data Studio. - Experience in conversion tracking setup, including events and pixels. - Familiarity with A/B testing frameworks and experimentation methods. - Strong understanding of remarketing and retargeting campaigns. - Experience with landing page optimization tools. - Ability to conduct detailed keyword planning and research. - Basic proficiency in Excel/Google Sheets for performance analysis. Soft Skills - Strong analytical thinking and a data-driven mindset. - Ability to make informed decisions based on performance metrics. - Effective collaboration and communication skills. - Creativity in conceptualizing ad ideas. - Excellent time management and organization. Preferred / Nice-to-Have Skills - Experience with TikTok Ads or other emerging ad platforms. - Knowledge of affiliate marketing strategies. - Exposure to influencer-led paid promotions. - Use of AI-driven tools for ad optimization and automation. - Familiarity with CRO (Conversion Rate Optimization) tools and frameworks. Relative/Core Experience: 04 to 06 years

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