Demand Generation Specialist

Who is sa global sa global addresses industry challenges through vertical-focused solutions Leveraging modern technologies like AI and Copilot we empower organizations to make intelligent decisions and act faster Our solutions and services are 100 based on Microsoft business applications and the Microsoft Business cloud and benefit advertising and marketing accounting architecture and engineering consulting homebuilding legal and IT services companies Through our industry-first approach we want to put solutions in the hands of people closest to the problem to enable organizations to act faster and make intelligent decisions Over 800 000 users in 80 countries around the world rely on sa global s industry-focused expertise to gain value faster adapt quickly to changes and build for the future We have 30 years of real-world experience we are an 11-time winner of the Microsoft Dynamics Partner of the Year Award and we ve been a part of Microsoft s elite Inner Circle for11 years Our global organization has a 1000-member team across 25 countries For more information visit Why Choose sa global Open flexible vibrant collaborative and diverse - these are just some of the terms that our employees use to describe the culture at sa global We believe and encourage innovative and dynamic thinking Our culture and values give us the extra edge to help us scale greater heights Led by our Core Values Agile Capable and Committed which form an integral part of who we are we constantly strive to provide an inclusive work environment Our employees come from varied cultural and social backgrounds and we strive each day to work towards making sa global a great place to work Values of sa global Contribute towards a working environment that represents one sa global where everyone is seen as an equal and equality and diversity is championed Interact with a wide variety of colleagues customers and stakeholders at all levels with respect courtesy and professionalism Come as you are make work fun others successful and foster an always learning mentality About the role This role drives end-to-end execution of integrated marketing campaigns for India collaborating across content design and operations to deliver high-impact digital event and co-marketing initiatives It involves leveraging AI tools for optimization managing partnerships with Microsoft and ensuring accurate lead management and performance reporting to maximize pipeline contribution Key responsibilities Campaign execution Work cross-functionally with content design demand generation and marketing operations to execute campaigns end-to-end for India - including collateral creations setting up paid media campaigns and managing workflows Coordinate with global marketing operations teams to ensure seamless campaign execution including tagging tactic codes UTM parameters CRM uploads and reporting setup Leverage AI-based tools for creative testing audience expansion and bid optimization Continuously monitor and optimize campaign performance by adjusting spend creatives targeting and messaging Execute digital tactics as part of global integrated campaigns - including LinkedIn Google display content syndication and email nurture Microsoft Co-Marketing Partner Engagement Liaise with Microsoft marketing teams to plan and execute co-branded campaigns events and webinars Prepare and submit Microsoft MDF proposals ensuring brand compliance clear ROI tracking and timely reporting Maintain regular communication with Microsoft via weekly monthly connects and newsletters to strengthen the partnership Events Webinars Plan and execute webinars roundtables and events tailored to business goals target personas and solution focus areas for India Drive pre-event promotions registrations and post-event lead nurture via email social and sales cadences Coordinate with internal teams and external agencies for logistics speaker alignment and content creation Execute webinars and virtual events as part of global campaigns in coordination with the global campaigns team Lead Management Ensure accurate lead capture tracking and routing of India campaign leads within CRM Conduct weekly connects with Inside Sales and Sales to review lead quality identify gaps and improve conversion rates Align with Inside Sales and Sales on SLAs and lead handoff processes to ensure timely follow-up and campaign impact Support Sales and Inside Sales teams with relevant collaterals and campaign assets based on their ongoing needs Performance Reporting Track key metrics such as CPL lead-to-opportunity conversion and campaign-influenced revenue Share campaign performance updates with India Sales regularly highlighting wins and areas for improvement Analyze campaign data to support quarterly planning and marketing resource allocation Contact Us If this is a promising opportunity for you and you possess the desired skills and experience please apply for the role We will be in touch If you re not looking for a job change but know someone that is please share the details of this open position with them