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PPC Specialist

4 weeks ago

Nashik, Maharashtra, India Impact Hr Km Solutions Full time
Job Description

Description

We are seeking an experienced PPC Specialist to join our dynamic marketing team in India. The ideal candidate will have a proven track record of managing successful PPC campaigns and will be responsible for driving targeted traffic and maximizing ROI through effective paid search strategies.

Responsibilities

- Develop and manage PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and analysis to identify opportunities for new campaigns and improve existing ones.
- Monitor and analyze campaign performance metrics to optimize ad spend and achieve maximum ROI.
- Create compelling ad copy and landing pages to improve conversion rates.
- Stay updated with industry trends and best practices to ensure campaigns remain competitive.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.

Skills and Qualifications

- 5-10 years of experience in managing PPC campaigns across various platforms.
- Proficient in Google Ads, Bing Ads, and social media advertising.
- Strong analytical skills with experience in using tools such as Google Analytics, SEMrush, or similar.
- Excellent understanding of keyword research and bid management strategies.
- Ability to write persuasive ad copy and create effective landing pages.
- Familiarity with A/B testing methodologies and conversion rate optimization strategies.
- Strong communication skills and ability to work collaboratively in a team environment.