Senior Influencing Marketing Specialist

UWorld is a global leader in high-stakes exam preparation for medical nursing accounting law and college admissions We are strategically expanding our influencer and partnership initiatives to strengthen brand visibility across both the US and India ensuring that students professionals and institutions see UWorld as their trusted exam prep partner We are seeking an experienced Senior- Influencer Partnerships with 6-8 years of experience in influencer marketing affiliate partnerships and community engagement This person will be responsible for identifying negotiating and managing relationships with a diverse range of partners including influencers educators student leaders and aggregator affiliate sites to drive UWorld s growth The role has a dual focus on both the dynamic Indian market and established international markets primarily US-focused requiring strong networking skills a deep understanding of compliance regulations and a comprehensive grasp of the edtech test prep ecosystem Key Responsibilities Influencer Management Identify and onboard relevant influencers student leaders educators and niche creators on platforms like YouTube Instagram and LinkedIn Special emphasis will be placed on key figures in India s educational space Manage the full lifecycle of influencer campaigns including outreach contract negotiation content approval execution and performance tracking Ensure strict compliance with FTC guidelines in the US and ASCI regulations in India for all sponsored content and disclosures Build and maintain a robust database of tiered influencers tier-1 tier-2 and micro-influencers across UWorld s diverse product verticals NCLEX USMLE SAT ACT CPA CFA NEET UG PG CMA Aggregator Affiliate Partnerships Identify and secure high-value partnerships with leading exam prep aggregator and review websites e g TestPrep Insight Crush the CPA Exam College Consensus Strategically build and scale affiliate relationships with comparison sites bloggers and educational reviewers to maximize referral traffic and conversions Collaborate on co-branded content guest blogs webinars and review placements to strengthen UWorld s organic visibility and referral traffic Community Engagement Proactively support and engage with student communities on platforms like Reddit Quora Discord and exam-specific forums to build brand loyalty and gather insights Collaborate with influencers to host live Q As webinars and student panels to foster community and engagement Monitor student sentiment gather feedback and analyze competitor positioning through community channels Strategy Reporting Create and execute a comprehensive annual influencer partnerships roadmap that aligns with key product launches and broader marketing campaigns Track performance against a set of key performance indicators KPIs to demonstrate the ROI of all initiatives Provide regular insights and strategic recommendations to leadership to inform future scaling of partnerships Stay at the forefront of the industry by monitoring competitor influencer strategies Requirements 6-8 years of experience in influencer marketing affiliate management or digital partnerships preferably within the edtech industry or a relevant digital marketing agency Strong knowledge of the global exam prep and education influencer landscape with a proven track record in both the US and India Demonstrated success in negotiating influencer and affiliate deals that deliver measurable ROI Expertise in FTC US and ASCI India guidelines for influencer disclosures and marketing compliance Familiarity with affiliate tracking tools e g Impact ShareASale or similar is a plus Exceptional communication networking and relationship management skills Ability to work cross-functionally and seamlessly with teams in SEO content paid media and product Why Join UWorld Be part of a trusted global edtech brand that s helping millions of students and professionals achieve their goals Lead a key strategic function with a direct impact on our brand growth across two of the world s most dynamic markets Enjoy competitive compensation comprehensive benefits and significant opportunities for professional growth