Sr. Integrated Insights Manager

Summary -Local Brand Managers OR global regional local sub-function specialists within a specific marketing sub-function -Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans projects Senior Manager - Integrated InsightsLocation - Hyderabad LI HybridAbout the Role Explore develop implement and evaluate Digital innovation solutions that address customer needs Co-create with key customers to build partnerships collaborations Lead the delivery of multiple projects across a variety of creative and marketing channels including print and digital media Develop and coordinate project plans across the design development and production stages of a project to support the successful delivery within set KPI s Works in collaboration with brand teams technical teams all functions to enhance value Provides consultancy advice and assistance on strategy for commercialization of products and influence marketing Marketing Sales Operation team on decision making on Sales Force resource allocation in most optimal ways through delivery of proven analytics-based projects Provide analytics support to Novartis internal customers Key Responsibilities Integrated Insights Manager will be a strategic partner for a global brand across Novartis divisions and geographies helping them shape commercial strategies based on robust analytics and data driven insights also would need to collaborate seamlessly with other functional teams within NBS CONEXT s such as but not limited to Forecasting Business Analytics Primary Market Research Competitive Intelligence Provides strategic insights to Global Program Team GPT Global Brand Team GBT to that shape develop program brand strategy Brings deep understanding of therapy area market and partners e g patients ECPs payers and regulators Integrates research intelligence and analytics to generate insights that facilitates decision making Leads or actively participates in key processes like Strategic Planning Budgeting etc Supports key development decision points DDP FDP with relevant commercial assessments Facilitates planning and execution of insights activities in line with brand portfolio strategy in collaboration with other NBS functions ensuring high efficiency and quality Brings localized insights into Brand Program strategy by collaborating with Regional local teams Ensures compliance to key Novartis processes POP-PSP etc across all activities Essential Requirements Masters Bachelor degree in Pharmacy Science Medical is essential and with MBA is preferred Candidates with minimum 7 years of experience in Brand Management Consulting experience acquired at pharmaceutical companies and or strategic marketing or health care consultancy companies Superior analytical skills - high comfort in using tools eg Excel to analyze and visualize data via standard tools charting methods Self-Driven and has ability to effectively present and defend analyses Project Management Excellence in facilitation of international cross-functional teams within a high matrix environment Desirable Requirement Proven teamwork and collaboration skills Ability to manage multiple partners projects Takes initiative to drive standardization of reports across brands Why Novartis Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here https www novartis com about strategy people-and-cultureYoull receive You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook https www novartis com careers benefits-rewardsCommitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Join our Novartis Network If this role is not suitable to your experieSkills Desired Advertising Campaigns Alteryx Analytical Thinking Brand Awareness Business Networking Curiosity Digital Marketing Email Marketing Marketing Communications Marketing Plans Marketing Strategy Media Campaigns Process Documentation Strategic Marketing