Performance Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India BiE Full time
We are Looking for:

We're looking for a highly experienced Performance Marketing Strategist who has a proven track record of delivering growth across global eCommerce, B2B, and B2C brands. Your strategic thinking, hands-on expertise, and ability to turn insights into actions will be key in driving ROI and business success.

Key Responsibilities:

- Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, and more.
- Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
- Collaborate with global clients for campaign planning, goal-setting, and performance analysis.
- `Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
- Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
- Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

Requirements:

- 3+ years of hands-on experience in Performance/Digital Marketing (brand side Specifically).
- In-depth knowledge of Meta Ads (Facebook, Instagram) – structure, testing, and scaling.
- Proficient Google Analytics.
- Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights.
- Strong analytical mindset with problem-solving, critical thinking, and optimization skills.
- Excellent verbal and written communication skills in English – client-facing experience is a must.

Nice-to-Have:

- Experience in managing campaigns for D2C/eCommerce, SaaS, and B2B businesses.
- Familiarity with conversion rate optimization (CRO), landing page testing, and remarketing.
- Exposure to CRM platforms and email marketing automation tools.
- Worked with or within global agencies or multi-market clients.

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