Data Insights Expert

Summary Position Overview xe2x80x8bSpecialized in implementing and analyzing web analytical trends in the Pharma domain also in leveraging Google Analytics 4 GA4 and Google Tag Manager GTM to extract analyze and interpret data Provide strategic insights and actionable recommendations to address business challenges and optimize digital strategiesxe2x80x8bPosition Title Data Insights Expert Manager Location Hyderabad LI HybridYour responsibilities include but are not limited to xe2x80x8b GA4 Implementation and Configuration Lead the implementation and configuration of GA4 data streams events and conversions tailored to the unique needs of stakeholders Utilize GTM for advanced tracking implementations ensuring accurate data collection and attribution modelingxe2x80x8b Data Extraction and Analysis Extract and analyze GA4 data to uncover meaningful insights into user behavior website performance and campaign effectiveness Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives xe2x80x8b Insights and Recommendations Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders xe2x80x8b Business Problem Solving Conduct in-depth analysis to understand and solve complex business problems such as optimizing patient engagement improving conversion rates or enhancing digital marketing ROI Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives xe2x80x8b Pharma Domain Expertise Apply specialized knowledge of web analytics within the Pharma industry including regulatory compliance considerations patient journey mapping and healthcare data privacy Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma xe2x80x8b Reporting and Dashboard Creation Design and develop custom reports dashboards and data visualizations in GA4 to monitor key performance indicators KPIs and track progress Customize reporting formats to meet the needs of different stakeholders from marketing teams to executive leadership xe2x80x8b Continuous Learning and Development Maintain GA Google Analytics and GTM certifications to stay abreast of the latest features and best practices in digital analytics Proactively seek opportunities to enhance technical skills and domain knowledge through training conferences and industry networking xe2x80x8b Desirable Requirements xe2x80x8b5-8 years of experience in digital analytics with a focus on Google Analytics implementation and customizationxe2x80x8b University degree in Computer Science Information Management or significant work experience in similar subject areas In-depth knowledge of Google Analytics Google Tag Manager and related tools xe2x80x8bStrong analytical and problem-solving abilities capable of conducting deep-dive analysis and deriving actionable insights from data xe2x80x8bAbility to understand business challenges within the Pharma domain and translate them into measurable metrics and KPIs xe2x80x8bExcellent verbal and written communication skills to articulate complex technical concepts and data insights clearly and persuasively xe2x80x8bProven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals and drive business impact xe2x80x8bGA and GTM certifications are requiredxe2x80x8bWhy NovartisOur purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here Youll receive You can find everything you need to know about our benefits and rewards in the Novartis LifeHandbook Join our Novartis Network If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities Join the Novartis Network here Commitment to Diversity Inclusion We are committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Skills Desired Agility Analytical Thinking Brand Awareness Building Construction Business Analytics Cross-Functional Collaboration Digital Marketing Marketing Strategy Media Campaigns Sales Stakeholder Engagement Stakeholder Management Strategic Marketing Waterfall Model