Digital Marketing
4 days ago
Job Description Story of Strateworks- Our Bold Vision Transforming the way businesses work Our Core Values - Creating a competitive edge for our clients - Delivering Tangible ROI on every software project - Fostering a Team-First culture - Upholding Integrity in everything we do - Being a Forerunner in Adopting the Latest Technologies We are on a Mission- Enabling to 1k business by 2025 globally with Unique & Powerful Software Solutions. If you're energetic, goal-driven and love tech, we'd love to have you on our Software Sales & Marketing team Software Sales And Marketing (head / Jr.) Key Responsibilities: - Drive the entire sales cycle: lead generation, pitching, demonstration, proposal, negotiation and closure - Take a consultative approach to understand client challenges and match them with the right ZOHO solutions - Strong Communication and Interpersonal skills - Strong Ownership & Team Leadership Qualities Digital Marketing (Head/Jr) About The Role We are looking for a Digital Marketing Head who can drive our digital presence, build brand authority, and generate leads for our IT & Software Implementation services. This role requires strategic thinking with hands-on execution capabilities. Key Responsibilities Marketing & Branding - Plan, lead, and execute the complete digital marketing strategy for Strateworks. - Build brand positioning aligned with company goals and service offerings. - Manage all social media channels (LinkedIn, Instagram, Facebook, YouTube, etc.). - Develop marketing campaigns specifically for IT Software Implementation (Zoho, Freshworks, HRMS, Accounting software etc.). - Create and execute monthly content calendars. Lead Generation - Build & optimize lead generation campaigns across platforms (LinkedIn, Google Ads, Meta). - Use email marketing tools and automation to drive B2B leads. - Track and analyze campaign performance and ROI Content & Creative Managment - Guide the design team for creatives, videos, reels, and infographics. - Ensure all content is business-oriented, professional, and target-specific. - Content writing support for website, ads, case studies, and landing pages. Website & SEO - Lead website SEO strategy (On-page, Off-page, Technical). - Coordinate website changes, landing pages, and blogs for ranking & leads. - Improve SERP ranking and domain authority. Collaboration & Reporting - Work closely with Sales & HR for campaigns and branding needs. - Prepare monthly performance reports (Leads, Reach, ROI, Engagement). - Research competitors & industry trends for innovation. Required Skills : Strong knowledge of B2B Digital Marketing (preferably in SaaS/IT industry). Expertise in: - Lead Generation - SEO, SEM - LinkedIn ads & marketing - Google Ads & Analytics - Meta Ads - Email Marketing - Ability to manage junior team members & take ownership of marketing outcomes. - Strategic thinking + Hands-on execution capability. Why join Strateworks - Fast-growing IT Business Hub in a Tier 3 city. - Work directly with company leadership on impactful initiatives. - Performance-driven career growth + creativity freedom. - We grow people, not just teams. Who Can Apply: Freshers and Experienced Professionals - BBA, MBA or Engineering. Location: Navsari, Gujarat Experience : 2 to 6 years www.strateworks.co.in Anjali Kagathara +91 94266 68927 [Confidential Information].
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