Integrated Marketing Specialist

Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone New Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us Specialist - Integrated Marketing Virtual Events Are you passionate about creating seamless high-impact virtual events Do you thrive in a fast-paced dynamic environment Freshworks is looking for a Specialist - Integrated Marketing Virtual Events to drive the logistics execution and innovation behind our virtual events If you love orchestrating engaging virtual events that captivate audiences this is the role for you What You ll Do Support virtual event execution Assist with managing event requests maintaining the virtual event calendar and coordinating with stakeholders Landing page creation Build and update event landing pages that drive registrations Enable smooth event delivery Help set up live and simulated virtual events ensure brand consistency test sessions manage registrations and provide support facilitating polls and surveys during events Promote event visibility Partner with the email center of excellence and campaign managers to support event promotion through email and social media Track and report performance Help collect event metrics monitor attendee engagement and share insights to improve future events Qualifications What You Bring to the Table Organized and detail-oriented Ability to manage multiple events and ensure all logistics are executed accurately Collaborative team player Comfortable working with cross-functional teams marketing sales web to deliver successful events Tech-savvy executor Hands-on experience with webinar platforms Zoom Goldcast preferred CMS tools and marketing automation platforms Marketo HubSpot Salesforce Strong communicator Clear and professional communication with internal teams speakers and attendees Eager to learn Openness to adopting new tools processes and best practices to enhance event quality Agile and adaptable Comfortable working in a fast-paced environment with shifting priorities Success Metrics KPIs Smooth and timely execution of assigned events Accurate and timely reporting of event performance Effective collaboration with stakeholders and teams Additional Information Why Freshworks We provide enterprise-grade service software without the complexity helping to deliver exceptional customer and employee experiences Join our team to shape the future of virtual events and bring fresh innovative experiences to life Ready to make an impact Apply now and help us revolutionize virtual events At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business