Marketing Implementation Lead

IndiaJob Family Group Commercial and RetailWorker Type RegularPosting Start Date April 3 2025Business unit Downstream and RenewablesExperience Level Experienced Professionals Where you fitShell Mobility is the single largest customer-facing business serving over 32m customers per day through 500 000 service champions in over 46 000 sites across 80 countries Hence it is critical to establish Shell as the no 1 mobility and convenience retailer Achieving our ambitions will necessitate placing customers at the heart of our business treating every interaction as a chance to bring our purpose to life to making peoples journeys better The core of the job revolves around positioning and differentiation of our Fuels portfolio which is strategically important to achieve 2025 plans This is a critical role within Mobility Marketing function and reports to Brands and Communications Manager Whats the roleAs Marketing Implementation Lead Fuels you manage brand and communications for Fuels and E-mobility portfolio to support business delivery Moreover you manage significant SP A spend and hence will need to balance efficiency and effectiveness to contribute towards the P L while creating a purpose-driven differentiated brand for Shell Mobility Further accountabilities are as follows Custodian of Fuels BSP Brand Share preference and HQF High Quality Fuels score Sustain and grow Shell High Quality Fuels perception in order to increase differentiated fuel penetration grow market shareMedia planning Conceptualization and execution of media campaigns for Shell Fuels and E-mobility as per defined goals Support category managers with CVP creation Customer offer development based on consumer insights and ensure the CVP is translated into ATL and BTL actions to deliver the desired results Monitor and analyze media performance metrics to refine strategies and maximize ROI Agency Management Work with creative and media agencies global local teams to support Brand Development Management for creating a differentiated proposition and driving the positioning for Shell FuelsManage on-site communications Planogram across sites for fuelsSVPRLead customer research qualitative and quantitative to gain insights into market trends customer preferences and competitive landscape Develop comms for effectively driving partnerships both in-app as well as on site for E-mobility Support UI UX for Shell Recharge mobile app Work with Digital Manager for future releases and enhancements for the app Design and execute customer lifecycle programs ad-hoc CRM campaigns to drive customer engagement Plan and deliver annual CRM calendar for Shell Recharge Leverage data to gather insights to design campaignsKeep up with the trends in fuel retail industryWhat we need from youPreferably MBA PGDM graduate with minimum of 3 years in Branding Marketing Communications etc Possess strong communications and presentation skills Internal and External Stakeholder Management experienceStrong understanding of the fuel retail industryActive Collaboration across cross-functional teams like Fuels category Loyalty Sales Ops Network ER global etc Possess Brand Management Integrated Marketing Communications Marketing Activation Ability to think creatively to continue delivering Marketing comms in constrained environments as well using tools like targeted digital comms PR influencers etc Fuel retail sector is dynamic in India hence requires you to make quick pivots as per market conditions -DISCLAIMER Please note We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time including prior to the advertised closing date Before applying you are advised to read our data protection policy This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell Shell Group companies around the world The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand Shell is an Equal Opportunity Employer